Blog

What is SEO?

SEO, or search engine optimization, is the term used to describe the process of driving a website to be more popular on search engines such as Google, Yahoo, etc. When people search phrases or words in a search engine (also known as keywords), the results and the order that they appear in is the direct effect of SEO.

Do you need SEO?

Generally most businesses would answer this question with a resounding yes, however how much you choose to invest into SEO is dependent upon how you want to do business. A lot of business that you generate most likely derives from word of mouth referrals, however, studies from Forrester Research shows that 93% of consumers worldwide use search engines to find and access websites.

Consumers are significantly more likely to initiate contact and purchase a product or service from a business that they can find online. If your site can’t be easily located online, then your business is missing out on substantial prospective business.

How does SEO work?

There are a lot of factors concerning SEO. The keywords you choose and the popularity of the search for them and the competition that you have with those keywords are just the beginning. The titles, descriptions, url names, html framework/validity, tags and how they are used are also crucial factors. Backlinks to your site and popularity are also factors. There are hundreds factors and penalties that search engines use in order to deploy SEO. SEO could easily be likened to chemistry. Which brings me to my next point:

Should you hire someone for SEO?

Absolutely. It is possible for anyone to learn, but let’s be honest, you have a business to run. SEO takes a lot of time to learn, employ, and maintain. For most business owners to become expert SEO analysts is unreasonable, but you should be armed with the knowledge of what you need to be more successful from SEO, and what to expect from anyone you employ to do it.

In order to have an effective SEO campaign, I would strongly urge anyone to employ an SEO professional. Fortunately, a lot of web design firms specialize in SEO, has someone on staff that does, or can refer you to someone. If your designer does not – there are plenty on the market.

What should you watch for when shopping for an SEO specialist?

Be extremely cautious of anyone who promises you the top spot on Google or immediate results. As good as that sounds, it really is too good to be true.

Effective SEO is slow and steady which equates to months and months of work. It is important to note that the months and months of work are in bits and pieces and not 40-hour work weeks. There are no fast tracks to SEO success and make no mistake about it, search engines are not easily fooled. There are penalties for what has been coined as “Black Hat” SEO techniques. Here are just a few Black Hat SEO techniques:

Keyword stuffing (packing long lists of keywords on your site)
Invisible text (this is done by placing text in your html that does not show up on your website when viewed)
Doorway pages (pages that are added to your website, but never seen)
Tiny text or alt text (placing very small text on your page for spamming keywords)
Mirror sites (sites that is a duplicate of your site)
Submitting your site repeatedly to search engines (which is seen as spamming)
Using any of the above tactics will not only get your site penalized in search rankings, it will more than likely get your site banned from search engines altogether.
Back links (links on other websites that link to yours) are important to SEO, and getting bad ones or spam links, are not good for SEO. Beware of companies/individuals who use this technique as well. When consulting with an SEO professional, ask them to provide you with a “plan of action” or how they intend to help your SEO. If you see any of the above Black Hat techniques, keep shopping.

Those techniques will work, for about 5 minutes until the search engines figure it out, and they usually do, and then it’s ban city. You’ll have to undo the Black Hat techniques, reformat, resubmit your site, and hopefully they will accept your site again. You are back to square one and have to now employ a legitimate SEO specialist.

How long does SEO take?

A long time. I like instant gratification as much as the next person, but SEO is where patience really pays off. Once your site is submitted to a search engine it usually can take 1-3 weeks to get indexed, but that’s not a promise. After that, it’s time to start tweaking the SEO process. Search engines do not update as much as we would like them to, popular keywords today may not be popular next week, if you rank high today – that spot isn’t guaranteed forever, or even for tomorrow for that matter, ranks fluctuate, and trends change.

With that said, SEO is not a one time event, it is an ongoing process. There are likely thousands of websites who want your spot and if you give up on maintaining SEO efforts, you will lose it, usually pretty fast. A lot of SEO and/or web design companies have packages or hourly rates for SEO and you can choose how much you want to invest in any given month or timeframe.

Now that you have a better understanding of what SEO is, how it works, and it’s importance to your business, you are well on your way to making smart business decisions concerning your website and it’s marketing.Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article

Recently there was quite a stir on the internet over some free videos by Andy Jenkins and Brad Fallon called Going Natural. Going Natural was basically some videos showing about how a couple of websites were pulling in about $16,000 a day by organic search. They also showed scientific studies how pay per click (PPC) ads only gets a fraction of the traffic and clicks received versus sites which appear in the top 3 positions of organic search results. The videos were hyped by many established internet marketers with a combined mailing list of over 940,000 people.

In the Internet marketing world there are several essential search engine optimization software tools available for purchase on the Internet. The best of breed SEO software tools allow the user to learn how to identify niche markets by generating and analyzing relevant organic SEO keywords for products for sale on the Internet. These software tools allow the user to learn how to optimize a website and target or qualify the consumer by identifying high-traffic, high-converting, keywords and phrases the consumer is searching for when using a search engine like Google, Yahoo!, or MSN. Learn to identify what the consumer is searching or buying for and sell more product!

SEO can be simple or it can be complicated. It is really up to you which direction you want to take, but learning the latest SEO techniques will always help your cause. There are tons of SEO experts out there, and it will be good for you to grow as an SEO practitioner if you learn from them. Though the techniques they use vary from user to user, it is also up to you how you build your SEO campaign. Many can live with simple SEO, while others prefer to rise up to the challenge and do it the complicated way. However, do not let the word complicated confuse you. Being complicated does not mean it is difficult, it only means that it requires a little more work.

SEO or search engine optimization can be one of the most difficult areas of online marketing to master. If not the most difficult, it can be one of the most time consuming.

Fully optimizing your site considering all SEO principles seems an impossible task, especially if you are a beginner, but it can be achieved. Although it is possible to learn the skills needed to build a fully optimized site but you can automate its process by software. SEO software that will help you to your goals faster.

When blogging try never to push your thoughts and opinions onto others, keeping impartial and unbiased. Even so, blogs are a great way to promote a business and an SEO blogging software will save you time and money. You’ll know the secret of successful blogging is promoting, maintaining and getting traffic, the new generation of SEO blogging software is designed to help make your blogging easier and so save you time and effort. Blogs can be about whatever you choose them to be, but try to design your blog layout to suit the different readers you may be targeting by gender, age or profession. I doubt many dockers would rush to read the latest blogs on moisturizers, well not many would, but you get the gist. So good choice for design, reader and by target market is essential.

If you are a SEO professional, you very well know about the capabilities of SEO tools. Every tool is built by some software company or individual and contains different features. There are number of paid SEO tools available on the internet, but the point is, are they worth the money you are spending on them to get SEO services.

For starters, a business or organization should first look at the cost & choice of services provided by the SEO Company. Shop around for probable choices, and eliminate those companies that don’t offer all the services you need and charge fees that are way out of your budget. Second, credibility is a key factor, and be sure to eliminate those firms that do not have an established presence in the industry.

All you have to do is a little research. Find the little golden nugget in the sea of junk offers and software that can help you search engine optimize your website. You do not have to be a search engine optimization specialist to know what it take to optimize a website for search engines but you do need to know a little bit if you are going to outsource. The reason for this is so you know how much it should cost.

This is also the reason why lots of internet business owners nowadays who are into the use of the paid version rather than the free ones. When it comes to the numbers of SEO tools, there are lots of them and for sure it would be hard for you to count them with fingers. However, due to their existence, it is necessary that you should come up with the best SEO software like on how major SEO companies nowadays succeeded due to their right choice of SEO software IBP. IBP or the Internet Business Promoter is the SEO software that you can best have for your business.

More and more people are taking up specializing in this field in order to attract the expanding market for SEO methods. In the world of technology, you can’t compete for too long and excel if you do not have the latest techie tricks up your sleeve. If you an aspiring SEO Professional or an established SEO expert who wants to upgrade his or her expertise in SEO, this article might give you a few leads as to the tools and soft wares at your disposal currently on the web.Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article

What is SEO? It means Search Engine Optimization. If you’re starting an online business or have already started, you might ask this question: Why should I do Website SEO? Well, first and foremost, I would like to say that you’re on the right track for asking this question. Why? Because, a website without SEO is like a restaurant located at the deepest part of the jungle.

Who do you think would know that such restaurant exist? You’re right, very few, if not none. It’s the same with an internet business. People would not know your site’s existence and be interested with it if proper strategies are not applied. Simply put a website plus SEO is equal to big profits and a successful business. (Website + SEO = PROFITS)

So here are the top 3 reasons for our question:

Presence

Let’s go back to the restaurant. If it’s placed in an intersection where many people are walking by, there would be a lot of potential customers, right? Many people will notice your business and become interested to take a look at it. In order for potential customers to know that your website exists, you need it to appear on search engines. Search engines have their ways in checking websites and determining whether to include it in their index. When you apply Search Engine Optimization to your website, search engines will rank your sites and include it on their search results. The better application of it, the higher your website will rank in search engines.

This is the most important thing in business. That’s why many businesses spend a lot of money on advertisements. So you need to practice the most effective way in doing it.

Remember, your ultimate goal is to have your website ranked in the first page of search results in search engines for it to become very visible to potential customers.

Saleability

This is where SEO helps you to convert visitors into buyers. Search engines will take a look at your site and examine the content of each page. But remember you’re doing this for customers, so it’s important to think of their needs first. If the content of your site is of high quality, you can be assured that visitors will be interested at what you have to offer them and search engines will put you in their list.

You have to make sure that your content is within the ethical standards of the search engines in order for it to be accepted.

Remember, there would be penalties if you practice unethical methods and that would be a waste of your time and resources. Keep it natural and you will be far from search engine police’s eyes.

Longer Appearance on Search Engines

Maintenance is the key to a successful business.

Website designers or Webmasters may be experts in designing websites but there are a lot of times that they don’t have in-depth knowledge on SEO. This will cause a major effect on the page rank of your website.

There are methods you can use to preserve it. If you practice those, your website will remain on the top ranks and thus maintaining the flow of your profits.

These are the major reasons on why you should practice SEO on your website. Now you may ask on how you should do it. You have several options. There’s what we call DIY (Do-it-yourself) SEO or you can benefit largely from experts and outsource it and use SEO software tools. Whether you want do it the hard way or the easy way, It’s up to you. Remember, the best way to boost your profits is the ethical practice according to people’s liking and the search engine’s standardsSubmit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article

This article is particularly useful for those who are new to search engine optimization. Few basic and important terms which are being used in SEO optimization briefly explained in subsequent paragraphs.

Search Engine Optimization
Using various techniques to increase traffic on a particular web site and displaying the web site at better ranking, when searched through a search engine is known as search engine optimization. Sometimes it is also referred as SEO optimization.

SEO Company
The organization which provides SEO service to webmasters and search engines is known as SEO Company. There are several SEO firms which are providing quality SEO services. Top of the list are Google, Yahoo, MSN, Alta Vista, Bing etc.

SES
While going through SEO optimization you will often find term SES. It stands for Search Engine Strategies. These are important strategies which are adopted by SEO optimization for giving better results.

Page Ranking
Page ranking is based upon popularity and trustworthiness of a particular page or web site. This term is particular to Google’s SEO optimization algorithm. The ranking of page ranges from 0 to 10 and denoted as PR0 to PR10. Greater PR number means high page ranking.

Internal Linking
Internal linking is very important for SEO optimization. It refers to linking of more than one page on the same web site. A web site with good internal linking helps SEO service spider to easily crawl from one page to another using links. As a result your web site comes time and again in the search list due to most matches and finally placed at a higher position in the list. Higher position means more traffic and finally higher page ranking.

SEM
SEM stands for search engine marketing. SE are also used for internet marketing. Many SEO companies offer internet marketing which is also known SEO marketing.

SEO Service
Service related to search engines and optimization is known as SEO service. Repute of any SEO Company depends upon the SEO service it provides.

Out Bound Link
Another very common term being used in search engine optimization is out bound link. These are the links to other web sites from your web site. In language of most SEO firms it is also known as outgoing link.

Back Link
This terminology is used for the links which are present on other web sites and point back to your web site.

The above mentioned terminologies are the most common terminologies which you will often read in SEO optimization subjects. For detailed knowledge about these terminologies and other besides them, you should grab a good book which should have ample knowledge about SEO optimization. You can also take help from internet in this regard. Rather taking internet help would be more appropriate and you can learn fast through online lectures and videos. SEO firms offer lucrative jobs as well. Learning SEO can be beneficial for you if you are seeking job. This article is an endeavor to give basic idea about SEO terms and abbreviations to lay man.

Landon Leary is ready to explain to you what SEO Optimization [http://syllainc.com/search-engine-optimization.html] is and how to promote your website with quality SEO Services proposed by her highly professional SEO Firm.Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article

Search Engine Optimization or SEO involves a set of strategies aimed at placing your website on top the search result page for specific keywords. Its ultimate objective is to drive more targeted traffic to your website and increase its conversion. Nowadays, SEO has become a must for online businesses because traffic is the lifeblood of every website.

SEO as a source of traffic is preferred over paid advertisements online because it is much cheaper and it delivers targeted traffic. Studies have shown that traffic from search engines are more likely to convert as paying customers or clients. Moreover, it costs less to implement an SEO campaign in the long run over paid advertisements. Companies who have implemented SEO on their websites claim to have doubled their ROI in a short period of time. According to them, of all online promotional strategies they have used, SEO yielded the most favorable results.

In-House SEO

Due to the unquestionable benefits of SEO, companies have included it as an indispensable strategy. Human resource departments of small and large companies alike are in the prowl for professional SEOs. Yet SEO is still in its infant stage, which explains the scarcity for qualified SEO professionals. Companies then resort to the next best thing, which is to train an in-house SEO. Naturally, companies spend for their training. They pay for the seminars and training materials on top of the salaries they pay them. Spending does not end from when the SEOs are technically skilled to perform their basic functions. The company still needs to sustain continuous training because SEO is an evolving art. In order to make sure you get the most out of it, your SEOs should be updated on all the latest developments. This simply means additional cost for the company to bear.

Outsource SEO

Alternatively, businesses are given the option to outsource their SEO. It could be offshore or within their own country. The concept behind outsourcing is simple. It allows companies to perform their core business functions and let other companies perform their other functions that they are least efficient at. This will lead to an increase in productivity level and will improve the quality of output as functions are carried out by teams with specialized skills. For these reasons, more than 50% of western companies have outsourced some, if not all, of their business processes.

In terms of SEO, India and the Philippines are the most preferred hub for outsourcing these tasks. All throughout Asia, India and the Philippines have relatively higher literacy rate. They are also the top choice for outsourcing because of their cheap labor. More importantly, the Philippines and India have some of the most technically skilled laborers. It is not surprising that Indians and Filipinos are responsible for the SEOs of 5% of the Fortune 500 Companies.

SEO Skills

As a company, of course, you want qualified professionals to work on your SEO. While you want to cut costs on your online marketing, you would still want to be served by skilled SEO professionals that will deliver the expected results. It is true that the internet is full of scammers pretending to know SEO and promising you the top position on search engines for your target keywords so be wary. Most of them are from India, Pakistan and the Philippines but at the same time, the most qualified SEO professionals are from these countries. Because of the scarcity of labor in these countries, specialization on their chosen field is an essential strategy to succeed. Hence, the Indian and Filipino labor market invest on broadening their skills and deepening their knowledge to gain an advantage in the labor market. SEO professionals are no exceptions.

In the Philippines where hundreds of SEO Outsourcing Companies operate, SEOs are measured by their performance. SEO should deliver results or they will find themselves out of work. The labor laws of the Philippines allow employers to fire non-performing employees, which give them the benefit of retaining only the bests. This means quality work for western companies who decide to outsource their SEOs in the Philippines. Provided they choose a reliable SEO service provider, their website should be ranking well on the major search engines in no time.

With over 7 years experience in search engine marketing, Rocky John Tayaban has established himself as an authority. He has previously worked as a country manager for PageOneRankings, one of Australia’s leading SEO firm. Two years after, Rocky decided it’s about time he start his own SEO Company [http://www.seoquickrank.com]. That’s when SEOQuickRank.com was born.

Rocky John Tayaban is currently the managing director of SEOQuickRank.com, a Philippine based search engine optimization company that provides SEO services to small and large companies in the United Kingdom, US, Australia, New Zealand, Canada and some European countries.Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article

One of the big mysteries of web development is Search Engine Optimisation (SEO) and an even bigger mystery is how much does it cost. It has become fairly common knowledge for anybody who owns a website now that SEO is essential when gaining traffic that is directly related to your website’s content using targeted keywords or keyphrases.

However, it is not common knowledge knowing how much SEO costs.

The cost of SEO can vary depending on the size and stature of the company you are using. It also depends on the nature of the website being optimised and what keyphrases you want to rank for.
There are many different techniques used in SEO, some of them are good and some of them are bad. Unfortunately not all the SEO Companies practice the right methods and are taking advantage of their clients lack of knowledge. Using the wrong SEO company could have an adverse affect on your websites rankings due to techniques being used that Google and other search engines frown upon. Those techniques may give you short-term results but in the long-term they will negatively effect your rankings and may even get your site totally blacklisted.

So, what price do we put on SEO?

There is no true answer to that due to all the variables that need to be considered. The only way you can truly know how much SEO costs is figure out how much it’s worth to you to improve you rankings and what you’re willing to spend to get one of the top search engine positions.

The cost of SEO will vary depending on what us search engine optimisers call authority. Every website has a level of authority and this is what the search engines use to rank them. The authority your site depends on many variables which are out of your hands and the optimisers. It’s the optimisers job to give your site more authority in the eyes of the search engines which is where it become hard to put a cost on it. Every website is different much like a human beings fingerprints. Unfortunately there is no set SEO procedure that can magically boost your rankings. Each SEO campaign should be tailor made to suit the website, the content, the target market and the user.

What to consider when creating an SEO budget

Below are a number of factors that need to be considered when putting together an SEO budget. If your website has the following elements its likely you can improve your rankings quicker.

The Age of Your Website – The age of a website can effect how a website is ranked. Websites that have been around for many years are perceived by Google and other search engines to have more authority. Older websites are likely to have more inbound backlinks generated over time which again adds to the authority.

The Number of Pages on Your Website – Websites with more pages generally rank higher than smaller sites. The more pages you have the more content there is. The more content there is on a specific subject will gain your site more authority. The search engines will read all the content and scan the pages for keywords and links. All the pages will link to other content on the site which is a big tick in the eyes of Google.

What Keywords you Want to Rank For – This is a very important factor that most people tend to overlook. When determining the cost of SEO you need to look at how competitive the keyword is. The more competitive the keyword is the harder it is to rank for it and the harder the keyword is to rank for the more the SEO campaign will cost. I often use this sample but ill reiterate it again… If I want to rank for “SEO” its going to be very hard as there are so many people out there also trying to rank for it and its a keyword where people know what they are doing when it come to SEO so that will make it even harder. But, if I target a more specific keyword like “Central Coast Organic SEO” there is going to be a lot less competition going for that term and the content is more targeted so it will be a much easier term to rank for.

How Fast do you need to get Results – If you need quick results SEO is probably not the best avenue to pursue. Your online marketing campaign may be better suited to a Pay Per Click Campaign. However, if you need quick results more work will need to be put in initially to insure your website has a solid foundation and your content is being presented to Google as clearly as possible. Getting fast results means undertaking detailed research and creating specific content based on that research. That said, a quick fix SEO campaign is never a good way to go about it and longterm SEO is always more beneficial in securing longterm results.

Conclusion

So all in all, SEO is very hard to put a set price on. There are too many variables that must be considered to have an out-of-the-box solution. Quality SEO needs to be carefully thought out and a customised solution developed based on the unique requirements of the website. For more SEO information and to get in touch with SEO Specialists visit BigClick.com.au and they will be able to come up with a longterm SEO plan.Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article

In this competitive online business world, it is getting very difficult to overcome the stiff competition. And this competition is getting stiffer due to the launch of so many new sites daily. Among these sites, there will be some sites which will never make any impact and always languish far behind the leaders. The reason: the owners of these sites are not aware about the importance of availing SEO packages from a reliable SEO company. But many offshore companies understand the importance of availing customized packages from reputed SEO companies.

They know search engine optimization is the best method to get top ranking for specific keywords on major search engines. Thus, SEO outsourcing has become a major trend in the current scenario as most companies want to attract customers and increase their sales. And the best part is that they get a chance to concentrate on their core competencies. Another reason to opt for SEO services is that they don’t have time and resource to do this expert job of search engine optimization.

Hiring best SEO packages from trusted SEO companies can do wonders for your business. In fact, a SEO Company has so many packages to offer. Some of the popular SEO packages are SEO ranking packages, social media marketing packages, Article submission packages, Link building packages, SEO mini packages, dedicated SEO packages and so on. Choosing dedicated package is the most appropriate method for various offshore companies looking for professional SEO consultancy. Full time dedicated SEO consultant or experts will work as per your guidelines so that you can get top ranking on various search engines for specific keywords.

Always avail SEO packages that suit your business interest the most. Most SEO consultants and SEO experts have been trained to strategically place back links and post articles, blogs and press releases to optimize sites successfully. Many people try to do the work of search engine optimization on their own but usually end up wasting countless hours and then they realize that they were making fruitless efforts. If you are not well informed, or don’t have any previous SEO experience, then you should probably leave the work to the SEO professionals or dedicated SEO experts. And make sure that the company you are hiring uses white hat SEO strategies. Also pay special attention to the duration of time they will take to provide you the desired results on major search engines for specific keywords. Tell them what you expect for your online business. By choosing the right SEO packages from a reliable SEO company, your business will become more profitable and successful.

To end with it can be said that offshore companies or any business owners who want to optimize their site to achieve top rankings for specific keywords should avail best SEO packages from reliable SEO companies. These companies have dedicated SEO consultants who are well adept in using unique strategies and techniques to optimize your website successfully.Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article
Submit article