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  • Is SEO Certification Necessary For Search Engine Optimization Professionals and Companies Alike?

    Is SEO Certification Necessary For Search Engine Optimization Professionals?

    Today’s global economy demands that people, and especially small businesses, take extra time making decisions on how much to spend and where to spend their advertising money for their online advertising needs. SEO (Search Engine Optimization) is one of those places where companies are starting to pay extra attention to specialists with credible training and certification.

    SEO professionals build their reputation on what they know, how they help their clients build a strong search engine visibility, and what they continue to learn. In order to ensure that they are on a steady course of training many SEO companies or individual professionals seek out SEO certification through credible sources like SEO Certification.org.

    Taking the step to become SEO certified also gives you, the individual a viable income

    Learning SEO Is Essential To Your Growth and in Raising Customer Results

    Think of what would happen if you all of a sudden you stopped eating. Your body wouldn’t grow. In fact, you would begin to deteriorate. For comparison the same holds true. Continuous changes within search engine algorithms and ranking criteria create the dynamic of having to keep up with current trends. Learning SEO with up to date SEO study guides enables you to grow and provide your clients with top rankings on all major search engines.

    SEO Certification Creates Confidence in Yourself and Your Clients

    Certification in anything is a means to an end. Certification means you have successfully completed a training course designed to instruct you how to solve this industry’s greatest question and provide competent service for those who need it. Certification is an exclamation point at the end of a momentous statement.

    As stated already, companies are choosing their SEO providers with a much more meticulous set of criteria, and one of those is a desire for trained, certified SEO professionals. They want to know and be confident in the person or company for that matter that optimizes their website!

    You, as an SEO practitioner also gain a great deal of confidence whereas you know you now possess the SEO training necessary to provide quality services. When there are thousands of qualified individuals, and entire SEO companies to compete with, it’s critical to have something that gives you an edge above and beyond your competition. Training and being SEO certified gives you that big confidence boost and edge you need.

    How to Become SEO Certified

    Becoming SEO certified is a process by which at the end of it you know you have the knowledge necessary to provide your customers with what they need for effective search engine marketing. The process has been refined to the point that you are not wasting time with out-of-date information or rudimentary SEO techniques.

    Much like anything you strive to learn there is a learning process incorporated into a certification program. In most cases, you can download an eBook on SEO techniques and advanced SEO strategies. This is often referred to as a study guide where you can read and take notes at your leisure.

    Continuing along in the process there will be some practice test questions to help you become better acquainted with the information presented. During this time you can also begin implementing some of the things you’ve learned to see if you are getting a solid grasp of it. If so, then you are on your to certification. If not, you should go back to the study guide and again, practice with the sample tests.

    Once familiar with the information and techniques of solid, ethical SEO you can then take a certification test. Once passed you are usually given the credentials, both printed and digitized, you need to show, to yourself and your customers, that you have gone through a credible SEO training program and can provide the utmost in effective services.

    How To Find An SEO Certification Program

    The Internet is loaded with all kinds of different certification programs. The line between credible and irreputible is sometimes blurred by low prices, impossible guarantees, and quick, trivial certification process.

    Of course, you receive the benefit of receiving credentials and limited knowledge. This may, or may not, lead to gained confidence and higher search engine rankings. However, one of the biggest faults to these types of programs is that they contain out of date information and are not updated frequently. Old information in the search engine industry is like driving around with dirty oil. Things begin to break down.

    When looking into SEO certification it is extremely important to look at other parts of their certification rather than cost, ease, and time for certification. Instead look at things like;

    What type of information is being taught? Is it new, updated or out of date?
    Is the process one where you know you’ll learn strong, ethical SEO techniques?
    Are you going to be pushed through the program or will it take time to complete?
    Is this a recognized organization that has helped others before me?
    Are any of their graduates at the top of the search engine rankings?
    All valuable things to ask and to look out for.

    SEO Training Leads To Powerful, Effective SEO Practices

    Staying in touch with current SEO practices is a must for anyone who is operating their own online business or for entire companies competing in a highly volatile economy. Every dollar budgeted towards advertising must be spent wisely. Knowing solid optimization practices will add to your bottom line and, in the case of individuals, could mean a new career or added income stream.

    SEO Certification also proves, and assures potential clients, that you have gone through an approved process and are substantiated and affirmed by a recognized industry organization. Places like SEOCertification.org are places where you can feel confident in their overall SEO Certification process.Submit article
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  • Tips in Choosing Excellent SEO Services

    Local business owners know well enough that good SEO services can help them get massive traffic to their websites. With more and more people using the Internet than before, putting one’s business on the web can spell a big difference. When searching for a SEO company with good SEO services, here are a few things to consider:

    Study and compare a variety of search engine optimisation packages offered by different SEO companies. There are many SEO experts in the market today, and all it takes is a few mouse clicks, so it’s best to take the time and effort to review the SEO services they offer. Most SEO services offer different types of SEO packages, so be sure to study them well to know which one is best suited to the kind of business you have. Don’t jump into hiring an SEO company right away without studying it first and don’t assume that an SEO package that is working for another website, though its business may be similar to yours, will also work for you.

    Next, ask around for referrals or find out who your friends and colleagues can recommend. When inquiring from them about SEO consultant services, find out as much as you can about what they can offer like web design and development, social media marketing packages, content management system, web copywriting services and engine optimisation packages. It would also be very helpful if SEO companies will allow you to contact existing clients just so you can get to know them better and rate their SEO services.

    Another important thing to remember is to keep an open mind when meeting with an SEO consultant. Don’t easily believe someone who claims that he or she is an SEO expert. Study their portfolio well and find out as much as you can about their strategy and planning services, SEO web design, as well as how they manage their SEO link building. An SEO expert should also be able present you with a case study of your business to further elucidate how they can work towards building and managing a website that will rank high among search engines, if not in Australia’s top 10.

    In conclusion, after deciding a company that you feel will cater to your needs with their SEO services, don’t fail to read the fine print and discuss thoroughly the SEO package inclusions explained to you. With careful strategy and planning, an SEO company that has a track record of award-winning SEO services can just very well be your best business partner. You can bet your hard-earned dollar that your business will climb the pages of Australia’s top 10 in no time at all.

    The author is a SEO services [http://www.elocalise.com.au/tips-in-choosing-excellent-seo-services] consultant located in Sydney, Australia.Submit article
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  • The Search For SEO Services

    Nowadays, many so-called SEO services are being offered on the Internet. Unfortunately, most of these “companies” deliver dubious results. Excellent SEO services are rare today since everybody seems to be to getting into online business marketing. More and more websites are clamoring to get into Australia’s top 10 in terms of search engine ranking. With this scenario in mind, companies and small businesses should be careful in their search for SEO companies with competent SEO services.

    Before you dole out your hard-earned dollars to get social media marketing packages, read below for some essential tips when scouting around for an SEO company:

    1) Always ask for a case study. An SEO expert should definitely present you with a case study containing a thorough evaluation of your business’ strengths and weaknesses, as well as an overview of your competitors’ marketing strategies. This gives you a jump start on what your company lacks in comparison to others. This could be very helpful before you hire SEO services.

    2) Review an SEO company’s web design and development and content management system. Ask for copies of their client’s web pages or check out how their client’s websites look like in the Internet. This will give you an idea of the kind of output that you are most likely to be getting from a prospective SEO firm.

    3) Collect and collect, then select. It may be a bit time-consuming, but any wise spender knows that canvassing and comparing notes rather than hiring the SEO services of the first SEO company that comes your way eventually leads to money well spent.

    4) Don’t forget to inquire about SEO strategy and planning services. Find out as much as you can how an SEO consultant creates a marketing plan, more importantly for businesses that are similar to yours. Some SEO services firms are adept at formulating SEO keywords while others are more inclined to churning out award-winning web designs. Others have a knack for link-building strategies and there are SEO companies that offer social media marketing packages.

    5) Ask several companies that offer SEO services to present you with a variety of search engine optimisation services. Most SEO firms can offer different rates and SEO strategies can work depending on the client’s budget and preferences. Also, ask for a detailed rate card that includes separate pricing for say, SEO audit, web design, web copywriting services, content management system, and web design and development. This way, you will get an idea of how much you should be paying for each kind of SEO services you are getting.

    6) Ask for referrals. With a bit of effort and time, you can check out Australia’s top 10 SEO companies and see if you can afford them. If not, the next best thing to do is ask SEO firms to provide you with a list of their existing clients so you can inquire about the quality of work from the people that have enlisted their SEO services.

    After all is said and done and you have made a good with an SEO firm, don’t forget to read the fine print well before signing the contract for the SEO services. This is just plain and simple good business practice.Submit article
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  • How to Sell SEO to The SEO Challenged?

    SEO or Search Engine Optimization is a term which is well taken by the online marketing fraternity but for others it’s a no man’s land. Even designers, developers and other employees in the companies are often unaware of this domain and undermine its importance which is a big mistake. This sometimes leads to conflicts between SEOs and designers/developers. But right now we are not going to talk about it; rather, we will see how to sell your SEO services to the people who have never heard about it. I call them SEO challenged (no offenses!) people and it’s a challenge for every SEO services providing company to get business from them.

    Often, companies commit a big mistake of misinforming their prospects about SEO and projecting it in a wrong manner thereby misleading them about the process and its benefits. This is actually a wrong approach. Companies do so in order to quickly get the projects as they don’t think about the long-term benefits and in the end they degrade their reputation along with the client getting skeptical about SEO.

    Let’s see in detail how to sell SEO to the SEO challenged person:

    1. Educate, educate and educate – It is never easy for any business to generate new business unless it has a long proven successful track record. The biggest problem is ignorance of the target prospects. They know what they want to do but when it comes to how to do, they need a bit of education especially when there are quacks all around. Start not by telling what SEO is but first educate your prospects about the benefits of SEO and how they can witness their business grow by reaching to the online population all over the globe thereby making their business truly global. But make sure that the prospect you are chasing has a website for his business. If not, then you will have to first convince him about having one.

    2. Explain how search engines work – Before you start off with an explanation about SEO, first explain them about the working of search engines. But be very cautious when you do so. Remember not get too technical with them or else they will not understand even a single thing and you will end up losing their interest and ultimately losing a business. When you start the conversation, don’t even think of using the terms such as search engine algorithms, robots, crawlers, indexing or any other such term.

    3. Explain SEO stuff – After you have explained in detail how search engines work, next step is to reveal search engine optimization (SEO), the process and what benefits it offers. Explain this step in association with the first step thereby ensuring that the prospect gets a decent understanding of related aspects. Make them understand SEO in the simplest possible manner and make sure that the listener is following you. Don’t include SEO jargons in your talk and if possible give them an explanation supported by online presentation.

    4. Burst the SEO myths – This is the best you can do to win the confidence of your prospect. Dispel wrong notions about the SEO being marketed by fakes who project themselves as professionals. Most of them market their SEO services under the banner of “sure shot increased sales”. Make sure that your prospect is not under this wrong impression or else you too will end up with a degraded reputation. The important thing is not just the education but the right education mixed with the marketing message.

    5. Building blocks of SEO: Keywords – SEO Professionals are well aware of the importance of keywords, so why not sensitize our prospects too. Explain them about the importance of keywords – how they are used to search for the websites by the users and how search engines rank the websites on the basis of their usage. Also, clarify the importance of keyword research process and how it forms the backbone of optimization process.

    6. Reveal the differences between SEO and Traditional Marketing – When you are trying to sell your services expect some unexpected questions. The person may ask you, why should we avail your SEO services when we have other traditional forms of marketing? This question is quite logical and must be carefully answered in order to keep the conversation on track. Two most distinguishing characteristics of SEO that separates it from traditional marketing are the amount of investment and period of effectiveness. The investment cost incurred in traditional marketing is usually too high and it remains effective only as long as the marketing campaign runs. On the contrary, investment in SEO is comparatively low and the effects are almost everlasting.
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    7. Develop an SEO primer – Create an elementary resource either in the form of eBooks, brochures, presentations, videos or any other medium that can be used to educate your prospects and provide them with the basic understanding and concepts of SEO. Using graphical representation instead of long pieces of text is any time a better option. Make sure to include:

    • Simplified overview of SEO and its working process.
    • What clients should expect if they avail your SEO services?
    • Additional services you provide.

    Educating and then getting an SEO project is definitely a tedious task but it can be made simple if you understand your target audience. Your prospects may not be aware of SEO but being in a business they are experts of their domain. Try to explain them in their language i.e. make your language more customer centric than being business centric and then you can very well accomplish your task.

  • Streamline Your Complete SEO Process

    Everyone has their own way of doing SEO, and that’s the better way to do it. But, streamlining your SEO process will make your SEO process to run successfully. By streamlining your SEO process, you and your clients benefit when your SEO process is faster, and more efficient. Why to wait for some more time, here are five steps you can start doing right now to streamline your SEO process.

    Defining your SEO Service
    Define or create a complete list of SEO Services that you offer to your client. Think of what the major services that your clients want from you. Consider those services that relates to keyword research, content writing and optimization, link building, and site optimization, and categorize your services into these (or other) areas. Other Services that makes your clients interesting such as marketing, advertising, and website design may also be on your list. Rewrite your website content, marketing material, and advertising campaigns according to the list of service that you offer.

    Prepare SEO Checklist
    As an SEO Company you might be sure of SEO do’s and don’ts. It’s the time to make it materialize these SEO do’s and don’ts in to SEO Checklists. SEO Checklist will make a thorough review of each and every project to ensure that all your SEO Checklists points have been satisfied. The advantage of having SEO Checklists is that you will remember even the small points of SEO.

    Split your SEO process in to different area of services (keywords, content, link building, etc.) and each area will have its own SEO Checklist of item to look for when doing a project review. Each of your services (from step 1) should be represented by at least one item in a checklist, and most services will have multiple items.

    Items in a checklist can be in the form of questions, points to check for, or tasks to complete. As an example, here are a few items from two of my checklists:
    Keyword Checklist
    ~ What are the landing pages that I need to target?
    ~ Does each keyword have its own respective landing page?
    ~ What keywords are your competitors using for pay-per-click ads?
    ~ Did your run keyword tools for your keyword research?

    Content Checklist
    ~ Landing pages have main keyword in title, header, and body
    ~ Are the contents are unique from other landing pages?
    ~ Data or pages primarily behind search forms are accessible with text links

    While starting any new projects, this checklist will serve you to achieve good results. By walking through your checklists for any new project, it will help to track those items that have been completed. Each item left unchecked then becomes a task on your to-do list.

    Creating Set of SEO Reports
    Approach your client with an SEO Report such as site analysis report, competitor analysis report etc. to increase your company’s reliability. These reports will benefit clients by telling them what you have found lagging and measure you are going to take to overcome that in hand. Building an attractive, informative and periodic reports throughout the project period will increase the trust and used to build a good relationship with your client. Having an automated report from your website may be a great way to catch the attention of potential clients.

    Like you provide clients with some reports, it is also important to have certain internal reports to gauge your progress. Internal reports are more technical as they are meant for you. Internal reports will help in tracking the project progress and may point out ways in which you may be underperforming or excelling.

    Build your Team of Specialists

    The most complicated process in SEO is to build a team of SEO Specialists. As the SEO process is highly critical you want to find who likes a master of all things SEO. Find specialist for each service that you offer but do not do on your own. You might prefer using a specialist for link building or for writing unique content. As the days goes by these specialists will become your “SEO Team”, your set of specialists that you source to work with.
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    After establishing your team of specialists, it is highly important to set of standard rules and communication work flow within your team to maintain sustainability in this field. Develop an SEO Frame work that your team has to perform for each project, i.e. from start to finish. Agree beforehand with the provider on a cost and time frame for their services. Services that are based on factors that vary from project to project, try to work out a set cost and time frame for a range of possibilities.

    As a SEO Analyst and Internet Marketer this is the time to get articles about various products and other ecommerce website with the best offers.

    I would also like to provide some tips and techniques which i have used to get SEO results.

  • Human Racing Against the Machine, Or Manual SEO Vs SEO Software

    Ladies and gentlemen! Welcome to the most mind-blowing race in the history of mankind! Today we are going to witness the bloody battle between a supersonic fireball F1 ‘Ferrari’ and a stripped-engine horseless carriage ‘Ford T-model’.

    Ready, set, go!
    Oh, ‘Ferrari’ is shooting like a rocket, leaving in the dust ‘Ford T’ that can’t even get its engine started. Poor thing. Look at this red devil! It cleaves air streams like a dagger with roaring sound of its powerful engine. Breathtaking… What? Where is that old jalopy? Eh, hardly has it passed the first hundred meters as it’s already got its engine steaming. That’s a lost cause.

    Time for pit stop. Wow, automated process of tire change and computerized engine check are amazing: just after a few seconds the Ferrari is on the track again! It flashes the first circuit, the second one, the third…

    Yeah, ladies and gentlemen we’ve got the winner! Red Devil is on the top again! That was fantastic!
    …and what about our old buddy ‘Ford’? Alas, but it died halfway on the first circuit…

    Getting high ranking in search engines results is like a race. Who comes first snatches a bundle. That is why the choice of the right vehicle to drive your site to the top spot is so vitally important for running business on-line.

    Basically there are two ways to hit top 10 of search engines results: optimizing your site manually or with the help of SEO tools. Consequently there are two clashing camps of folks, who support the former and the latter variants of website optimization.

    There has always been a lot of debate around SEO software and its effectiveness. Some say that a good set of SEO tools is all you need to improve your search rankings and to get a guaranteed number one placement in search results. Others object to that, saying that SEO software is totally useless and manual optimization is the only way to go. Moreover they even put forward the arguments that SEO tools can get your website banned and that buying this software is just draining money down the pipe.

    So where is the truth? It’s somewhere out there. Let’s dig it up.

    There are some irrefutable advantages of SEO software over manual ways of optimization. Nowadays users can find a lot of really great SEO tools that make the complicated process of website optimization a lot easier. SEO software can make your site ride high and your on-line sales skyrocket without great pains and efforts.

    First of all good SEO software is an indispensable assistant in the process of gathering and analyzing the data you need to plan and shape your SEO strategy and tactics. Doing that by hand is quite time-consuming and not always effective. SEO tools are irreplaceable when it comes to collecting and breaking up the data or monitoring the process of site optimization.

    Another great advantage of SEO tools is that they automate wearying repetitive tasks such as link popularity monitoring, rank checking, backlink checking, reporting etc. Doing those monkey-job tasks by hand is like looking for a needle in a bundle of hay and you may end up being totally lost in that flow of data. And if you are doing SEO on a large scale, using purely manual methods of website optimization is no way possible.

    SEO can help users fill their sites with search engine friendly content to look yummy in the eyes of search engines spiders and crawlers.

    Besides advanced SEO tools streamline the process of SEO to a T. They can perform some tasks simultaneously and even run them on autopilot. These features make SEO software extremely user-friendly and contribute to overall effectiveness and success of an SEO process.

    And after all one more convincing argument in favor of SEO software is that even inexperienced users will never run a risk of getting banned, because of black hat optimization. With search-engine-friendly SEO software you will never break the rules and regulations and avoid unethical presentation of content to search engine spiders and the internet users.
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    As you can see the process of website optimization is a complex thing, requiring complex approaches. SEO tools enable you to crack it easily. You don’t need any analytical skills or inside-out knowledge of SEO techniques. Smart SEO tools will help you find the best solutions and to pave your way to success.

    So it’s up to you to decide whether to sweat over your site optimization, and spend sleepless nights on doing daunting monotonous tasks manually, or to take advantage of the latest SEO software and focus on your business.

    Just remember: the only thing you gotta do is choose the right racing car which will give you a ride to the top.

  • Wink and Grow Rich Online, a SEO Perspective

    There are thousands of online businesses making money, and even fewer online businesses creating wealth. The “difference” could be the reason why wealth seems to elude you no matter how hard you are working on making money.

    The irony is that if you are running after money, you may make some, and lose some. However, if you are focused on creating wealth, you will find that money will find its way to you, and what you build will keep growing in “value” with each passing day.

    Which way looks easier? You decide.

    If you are still reading, it means that you are interested in knowing about creating real lasting wealth, and are ready to explore the steps to creating wealth online.

    So here goes…

    1. Think it, Do it, Review it

    This is a fundamental rule. If you are going to sit besides the lake, you will never learn to swim. If you want to learn to swim, you must jump in the water and find your way back to the shore.
    If you want to succeed in your online business, you have to create a plan, implement it, and then review what worked and what did not – and then repeat. Don’t sit on the fence with great ideas only to find that you waited too long to actually implement them, and someone else just made a cool million using the same idea.

    You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

    2. What you see is what you get

    If you don’t see it, then you can’t get it. Every great idea starts with a vision that is clear and focused. So if you can learn to see better, you will “get” better.

    If you want to succeed online, start with a vision that others can connect with and participate in. Invest your time in your vision till you have clarity about your focus and goals. You will have to learn how SEO works and invest your time in understanding the right SEO strategy for your business. If your SEO strategy lacks long term perspective and vision, it will probably fail to succeed.

    3. Choose the Level you want to play at

    The next step is to choose the level of your communication. Do you want to exchange, connect, motivate or inspire your users? Is the quality of your product or service exceptional? Have you communicated this value to the users? Is your vision and message reflected in all your communication touch points with the users?

    If you want to succeed online, you have to know how to communicate with your users, engage them, and build their trust in your online business. If you are losing customers, it is because you are not communicating with them at the right level.

    Is your SEO strategy communicating your “vision” and “value” to your online customers, and then sharing that vision and value across diverse and relevant web, user and social communities?

    4. Ask and you shall receive

    It’s surprising how many people don’t ask for things they want. It’s probably because they feel they will be refused.

    If you want to succeed online, you have to learn to build a network of people who support you and your goals. You do this by being helpful to others in achieving their goals. But sometimes it’s as easy as asking someone to help you. You will be pleasantly shocked by the number of people who are ready to help someone with a good, clear vision and innovative ideas.

    You will have to learn how to ask, and how to reciprocate. If you have a vision, and you are focused on creating and sharing value, then it’s easier to ask someone for something you need. Is your SEO strategy innovative and can you ask someone to help you? How do you plan to help them back (And to clarify I am not taking about reciprocal and three way link building, which I prefer to stay away from).

    5. Invest more of your time, spend less of it

    It’s easy to keep yourself busy all day with tasks, but to become wealthy you have to learn to identify which activities involve spending your time, and which ones are an investment of time. When you spend your time, you may get something, but build nothing worthwhile, but if you invest your time, the returns can carry on for a lifetime.

    If you want to succeed in an online business, learn to invest your time in activities that enhance self growth, health, investments, new learnings, creativity, your network; not just professional but also personal.

    For SEO, invest your time in high value activities that give long term returns. There are hundreds of web, user and social communities and you will have to choose the relevant ones you will participate in consistently.

    6. Invest more of your money, spend less of it

    Don’t spend your money on activities with short term focus. Invest your money in activities that will yield long and lasting results. Like most wise sayings, this one too is not followed. What you spend goes down the drain, but what you invest will keep growing bigger.

    If you want to succeed online, you will have to create a plan to invest your money wisely. There are various ways (SEO, SEM, PPC, Banners, Email Alerts, Newsletters, Videos, etc.) to spend your money online, but a few ways to invest your money wisely. Ensure your SEO strategy has a long term vision, and invest your money to turn that vision into a reality.

    7. Wealth is the beginning, not the end

    All wealth starts with a great vision. If you put vision before money, you will never have lack of money, but if you put money before vision, you will always find yourself running after money, without managing to get a hold of it.

    If you want to succeed online, start by creating value and sharing that value. The real wealth starts way before the money starts to come in. If your SEO strategy is focused on value creation, participation and sharing principles then the results you seek will follow – the money will follow. Wealth is the journey itself, and not the destination.

    8. Sow, Nurture, Reap

    Ask a farmer about farming, and he will explain that one has to sow at the right time, nurture with patience, and then reap the benefits at the right time. Business is very much like farming.

    If you want to succeed online, you have to get in tune with your business/industry trends and cycles. Learn to sow at the right time (new products, services, new value), be patient and nurture your relationships/network, and be ready to reap the rewards. You cannot start with reaping the rewards without sowing and nurturing. Is your SEO and keyword strategy in tune with your business cycles? Are you nurturing your networks by providing value and participation? Are you reaping the benefits?

    9. Your passion is your compass

    If you cannot wake up in the morning feeling excited about the day and work ahead, you are in the wrong business. Make passion your compass – wealthy people are often doing something they love doing, and have a natural flair for what they do.

    If you want to succeed online, do something you love doing. You will be amazed at the number of people who have made their niche businesses doing something that no one thought could make so much money. Could it be because they love their work? Either you find a SEO expert who loves his work, or find that love somewhere inside you.

    10. To know and not to do, is not to know it yet

    I know what I am doing. Then why are you not “doing” it yet! How often we wait on good ideas, new plans, waiting for the right circumstances, the right time? But if you plan to be wealthy, you will have to learn to create the right circumstances and the right time.

    If you want to succeed online, knowing something isn’t enough, unless you dive into it, test the waters, and review the results. At times, you may not enjoy the experience and things may not turn out the way you wanted them to, but still unless you do them, how would you know what works, and what does not?

    Be ready to experiment with SEO, what experts say works, may not work for you, and what experts say does not work, may work for you! Be prepared to fall, learn from your mistakes, and keep moving forward.

    11. Value is the river where wealth flows

    The key to wealth is to find the “value”. Unless there is visible value that you can show to your potential customers, there will be no visible wealth coming to you.

    If you want to succeed online, focus your energies on creating value, rather than running behind traffic/ rankings/ customers. If you are creating value and sharing that value each day, you are on your way to creating wealth.

    Is your SEO strategy “value” driven? If you are not creating value (content, videos, tools, surveys, case studies, resources, etc.), your SEO strategy stands a high chance of failing.

    12. Plan to fail

    The number of times you fail is not what’s important; it’s the one time you succeed that’s important in life. If you don’t plan to fail you will be disappointed and that will affect your work, but if you plan to fail, then you will be more careful with the risks you take.

    If you want to succeed online, then you have to learn to accept failure, more importantly learn from your failures. There are many stories of online entrepreneurs who failed at four to five online businesses before they succeeded. If you ask them, they will say that the failures laid the pathway to understanding success and creating wealth.

    13. Opportunities lie in every moment

    Wake up and smell the coffee. There are opportunities that come your way each day – past, present and future. All you have to know is how to “see” them – if you learn to see better, you will get better.

    If you want to succeed online, you have to develop a keen sense for identifying opportunities. The online world if filled with opportunities for creating value, providing a service, selling a product, and making money. And it’s also filled with scammers, fly-by-night operators, and quick money schemes.

    An experienced SEO expert knows intuitively where the opportunities lie, and relies on hard statistical, analytical and forecast data before playing the next move.

    14. The key to leverage is how to use it

    Once you discover leverage, you will be able to create “more” in the same amount of time. You do this by using the help of other people’s time and money. But the key to leverage is knowing how to use it without burning your resources/network out.

    If you want to succeed in an online business, be prepared to reach out to your network for help. Of course you also need to know how to convince your network to help you. If you don’t have a network, you should be building one right now. Your network can help you leverage your money. A good SEO expert has a solid professional and personal network and knows how to leverage the same.

    15. When you resonate, you accumulate

    When you find your vision and clarity, you find your wealth. When you find your wealth, you can focus on how to invest your time. When you invest your time, you create value. When you create value, your wealth begins to flow. When your wealth flows, you can use leverage. And when you leverage correctly, you begin to resonate.

    If you want to succeed online, you will have to create “attraction” – the right people, the best opportunities will come to you easily if you have created attraction. The attraction is the effect of creating unending value, driven by passion, and steered by clear vision. A good SEO expert knows how to create attraction and how to use attraction.

    16. You settle for your standards

    The life we create is not determined by the life we want to live tomorrow, but by the life we settle for today. We settle for our standards.

    If you want to succeed online, then don’t settle for less. Choose the right SEO strategy. Be consistent in creating value for your visitors and customers, and in sharing that value with diverse online communities. Be consistent in improving the quality of your products/ services. Be consistent in improving usability of website. Be consistent in monitoring results of your efforts periodically.

    Since SEO is a long process, it often takes a back burner in management meetings, and you are settling for less. Also watch out for SEO experts who are ready to settle for less.

    17. You are the result of your choices

    Our choices make us! In life we often have to make a choice, and in selecting the right choice, lays the foundation stones of your success.

    If you want to succeed online, make your choices. Do you choose to be wealthy? Or do you choose to keep running after money? Do you choose to create value or do you choose to focus on numbers? Have you chosen the right SEO expert [http://www.seo-optimization-experts.com/google-seo-expert.html]? All these small decisions will pave your path to failure or success.

    18. The Zen Garden
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    Imagine your Zen garden. What do you want it to look like? If you don’t know what it looks like then you will possibility have a forest instead of a Zen garden. So your vision becomes the cornerstone of your success. The bigger the vision, the higher are the chances of it coming true.

    If you want to succeed online, see your garden, nurture your garden, and be ready to reap when the time is right. Neither Rome or your Garden will be built in a day; it’s the small steps of today that shape the future ahead

    Article Source: http://EzineArticles.com/4391834

  • SEO Consulting For Big Brand Websites – 20 Tips on Dealing With Different Levels of Administrators

    SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.

    In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.

    The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:

    1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.

    2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.

    3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.

    4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.

    5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.

    6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.

    7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.

    An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.

    8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.

    9 – Be motivational and keep the enthusiasm of all the team high.

    10 – Evaluate and update knowledge and the information of the executives. A lot of their information is obtained from forums and blogs which are at most times outdated and wrong.

    11 – Make it clear to all the SEO team that for each hour of SEO consultant’s work, there is 6 – 8 hours needed by the company staff to implement and do the recommended changes.

    12 – SEO Consultants must be able to explain and justify every recommendation or change they ask for.

    13- Select areas where SEO will be successful or easy to show quick results first.

    14 – Explain to the SEO team that all recommendations must be followed, not only part of them. To get to the first page is like competing in the Olympics: every effort must be done to get the gold medal. It is very competitive out there.

    15 – Company executives usually ask for a Traffic estimate, so you must have a goal.

    To estimate the expected increase in the search engine traffic, you need to find out the monthly search volume for all the long tail keyword phrases that you are optimizing for. Usually you will get 10% of these searches if you managed to get your long tail keyword phrases to the first page of Google.

    In reality, SEO is not about ranking, it is about traffic. Every body must start to understand this important fact.

    16 – Prepare a set of tools to allow you to monitor and track different sources of traffic and every possible change in your progress.

    17 – Define your base line before you start, so you can evaluate your progress and measure of success. Decide where you are in ranking and traffic and what your goals are.
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    18 – Every executive is eager to see results and success. Explain to everybody that it takes as long as it takes; it is not like PPC. We have no control on Google spiders. Traffic will reach its goal, but how long it will take is not an easy question to answer. Many factors can cause delays. Google changes its algorithm more than 400 times a year. Search engines take time to consider these links, some times up to several months and the competition is optimizing and affecting our results every day.

    A stable search engine ranking for a competitive keyword can take anywhere from 4-12 months, but you have to remain focused on the ranking objective over time

    19 -Weekly or monthly prepare reports to show continuous improvement once the SEO strategy is in place.

    20 – Carefully analyze and interpret the results from different tools, and publish to executives these regular reports about the progress in ranking, traffic and link popularity.

    By following these recommendations, SEO consultants can ensure a smooth productive relationship with different levels of executives of big brand companies and all other staff members involved in the long exhaustive process of search engine optimization.

  • 3 Main Reasons to Select Outsource SEO Services Rather Than Choosing In-House SEO

    Search engine optimization is becoming very important for online business nowadays. It has gained so much importance that several IT firms are even providing their specialized services in this specific field. Now the million dollar question is whether you should hire someone outside of your firm for the optimization services to make the websites friendlier to the search engine or you should indulge your own firm for search engine optimization. Any SEO services provider firm can be hired for the optimization purposes of the websites. These firms often charge the clients certain bucks in order to share their expertise in the perspective field.

    The in-house SEO is something that your own firm pursues. A group or flocks of people, who work together and share their knowledge to best, optimize the websites. But the team of search engine optimizers only works for the in-house projects and they do not accept any outside projects. The team is specifically designed so that it can meet the internal SEO needs and can sort out internally. The internal SEO team works dedicatedly behind the company’s projects and derive the solution as per needed.

    What is Outsource SEO Services?

    If you are not sure that your in-house SEO team can actually solve your search engine requirements and can give you the maximum benefits then you should outsource SEO projects rather than harming your business or depending on your in-house SEO team. There are firms that provide search engine optimization services in exchange of some monetary amount. Such firms are specialized in the perspective field and offer their services to the handle the outsourced SEO projects. Different SEO services provider firm offers services at different rates depending on the services and the manual effort.

    Why to go for Outsource SEO Services rather than In-house SEO?

    Now here comes the main question that will clear the major difference between the outsource SEO and the in-house SEO services. It will also help you to decide whether you should opt for in-house SEO or you should better outsource the SEO projects. There are few reasons, which will definitely help you to take the decision like:

    • Firm Deadline:

    Well, if you are involving in-house SEO and you are setting a predetermined deadline then, also it might fluctuate because it is your in-house project therefore your needs might change continuously and you will definitely not compromise on it. Thereby you will delay the project and it will not meet the deadline. But while you outsource SEO projects to other firms they will start as per your initial requirements and if in case your requirements are changing and it is possible to reflect the changes into the websites then only they will change or else they will not. Thus, they will definitely meet the deadline and will deliver the projects on time.

    • Implementation of Variety of Resources & Ideas:

    While you are involving your in-house SEO the ideas that they will share will be limited. Whereas if you hire an outsource SEO services provider firm, it will merge different ideas and thoughts before implementing finally to optimize the websites. It would be again an additional advantage for you to direct the projects to the outsource SEO services provider firm.

    • Reduction in Cost Factor:

    The most common thinking is if you direct your projects outside rather than depending on the in-house SEO then, it would be more costly. But in reality it never happens while you depend on companies that manages outsource SEO services, they charge you for one time and will do the optimization along with the maintenance. You will get the services with variable resources and ideas, which will help in better optimizing the websites. While with your in-house SEO all time maintenance cost would be there and unnecessarily usage of resources would be there with lacking quality.

    These are the three main benefits which you can definitely receive through outsource SEO services and can improve the ranking of the websites in the search engine result page. SEO services provider firms are the biggest option for the one who wants to excel in online business with quality services. So, what are you waiting for?

    Author is related with SEO services provider [http://www.seoserviceprovider.net] company firm. Find more information on outsource SEO services [http://www.seoserviceprovider.net/seo-services.html] and SEO consultant services at SEOServiceProvider.net.Submit article
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  • Choose an Expert SEO Service Provider

    An accepted reality in the IT industry about SEO is that it is a constantly changing strategy. It takes a lot of keenness, enthusiasm and good amount of time to stay abreast with the new trends of SEO. As a result many web owners find it more reasonable to hire an SEO expert than to be troubled by the demands of website optimization. However, soon they realize that not all SEO companies do as they promise. The money invested by web owners end up wasted because they did not pay much attention in choosing the best SEO service provider as soon as they start off with online website promotion.

    There are thousands of expert SEO service providers in the market today who offer SEO services like improving the visibility of your website on the search engines as well diverting the right kind of traffic to your site who in turn convert into your potential customers. But how do you actually choose the best SEO expert for your online website promotion campaign? Well, the points below will help you to get the answer to this question:

    Do Some Research

    This is particularly important and advantageous for you if you know a bit about SEO. Search online about this topic and try to get some information to determine the exact needs of your website. Doing research will also help you to carry out a technical discussion with your SEO company/expert.

    Seek for testimonials from your SEO Company

    Ask for testimonials from the SEO Company and see if they are genuine or just publicity. Contact the previous clients of the company and take their feedback regarding their experience with the company. Ask them if they have got back services worth their money.

    Track the companies Experience

    Try to judge how far the SEO company’s competence can help you with your SEO needs. Check if the work done by the SEO expert previously is related to what your current task is.

    Set a discussion

    Communication is very important for your optimization campaign to become successful. You need to have an open and honest discussion with your SEO expert. The manner in which the SEO expert engages with you in a conversation is a good cue of how far he can help you. If he listens to you meticulously and attentively besides going into the details of your project, you can be rest assured that you have someone who will provide you with personalized services.

    These recommended steps will definitely ensure that you hire a good and reliable SEO expert. Always remember that all of your action has direct & big impact on your business. Therefore, willingly spend ample amount of time and attention to find an expert SEO service provider. You certainly do not want to link your business with any unknown person, so why to take lightly the matter of hiring a SEO expert?

    SEO Expert India [http://www.seo.india-designers.net/hire_dedicated_seo_experts.html] – If you want to promote your website in search engines then hire an expert SEO Company. SEO India is an experts SEO Company India [http://www.seo.india-designers.net/] having more than 5 years experience in SEO Domain. They have an experienced team of professionals who are experts in various SEO Components like SMO, PPC, Keywords Research, Link Building and Search Engine Marketing. For more visit SEO.India-Designers.netSubmit article
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