Чи потрібен вашій організації обліковий запис Reddit? Чи є Faceboook правильною програмою соціальних медіа для розширення вашого бренду? Чи варто вам просто використовувати кожну бажану соціальну мережу, щоб оптимізувати своє https://product-pr.com/ охоплення? З великою кількістю соціальних мереж на вибір, прийняти рішення, які з них заслуговують вашої уваги, може бути важко. Чи Twitter є правильним додатком соціальних мереж для розширення вашого бренду? З великою кількістю каналів соціальних медіа вибрати з них, які заслуговують вашої уваги, може бути важко. На відміну від загальноприйнятої думки, вам не обов’язково бути в кожній соціальній мережі. Такий підхід може завдати більше шкоди, ніж користі, якщо ви наносите самостійно занадто тонко. Навіть імена великих брендів із відданими групами в соціальних мережах, безумовно, будуть представлені в абсолютно нових соціальних мережах із додатковою мінімальною або цільовою видимістю, оскільки вони дізнаються тонкощі ефективного маркетингу в них. Для багатьох компаній найкращим підходом є ручний вибір соціальних мереж, які мають найбільше значення для бренду, замість того, щоб намагатися витрачати еквівалентну кількість зусиль будь-де. Ваше рішення має ґрунтуватися на кількох різних аспектах, включаючи вашу цільову аудиторію, галузь, а також маркетинговий підхід до сайтів соціальних мереж. Якщо ви коли-небудь запитували себе, чи не втрачаєте ви можливості свого існування в соціальних мережах, продовжуйте аналіз. Найбільш ймовірно, що ми зашкодимо саме тому, як вибрати правильні мережі соціальних медіа для вашої компанії та як професіонал піклуватися про всі свої облікові записи.
Де ваш цільовий ринок?
Початковий момент, який вам потрібно дослідити, це те, якими соціальними мережами користується ваша аудиторія. Немає особливого сенсу бути активним у мережі, якщо люди, на яких ви націлені, нею не користуються. Укажіть свою цільову аудиторію, а також порівняйте її з цими демографічними показниками соціальних мереж. Це запропонує вам чудову відправну точку. Наприклад, якщо ви в основному націлені на жінок старше півстоліття, Instagram, швидше за все, не найкращий варіант. Дослідження показують, що вам набагато краще з Facebook або Pinterest. Разом із цими даними дізнайтеся, як конкуренти, а також впливові голоси у вашій темі використовують соціальні медіа-мережі, де ви зацікавлені. Подивіться на вміст, який публікується, і хто є найкращими творцями матеріалів. Якщо матеріал, що стосується вашого ринку, виглядає добре, це чудовий показник. Залежно від того, наскільки глибоко ви хочете копати, моніторинг або прослуховування соціальних мереж може дати вам різне розуміння того, як теми, які ви завантажуєте, уже обговорюються в численних мережах соціальних мереж. Ця стратегія чудово підходить для соціальних мереж із дуже різними клієнтами, як-от Reddit. Якщо для цього є енергійна аудиторія, ви можете запустити пошук за ключовими словами, пов’язаними з вашим сектором, і також переглянути.
Огляд Reddit
Не вибирайте соціальні медіа на основі останніх новин. Шукайте канали, яким надає перевагу ваш цільовий ринок.
Який ваш сектор?
Не кожна мережа соціальних медіа добре функціонуватиме у вашому секторі. Наприклад, індустрії, орієнтовані на естетику, такі як мода, ресторани, а також косметологія тяжіють до Instagram, Pinterest, а також Snapchat. Ці мережі більше залежать від візуальних елементів, ніж від тексту, тому вони чудово підходять. Такі ринки, як програмне забезпечення та технології, насправді досягли великого успіху завдяки Twitter, оскільки вони можуть керувати вмістом, а також залучати людей прямо на свій сайт. Найпростіший спосіб визначити, які соціальні медіа задовольняють ваш сектор, це перевірити завдання ваших конкурентів на сайтах соціальних мереж. Запитайте ці два стандартні проблеми для кожного профілю в соціальних мережах, який вони мають:
Вони енергійні?
Чи взаємодіють вони?
Перше запитання необхідне, тому що фірми не часто прагнуть бути надто енергійними на каналі соціальних мереж, який не дає результатів. Незалежно від того, чи це залучення трафіку на їхній веб-сайт, чи залучення потенційних клієнтів, є причина, чому вони більш активні на одному каналі, ніж на іншому. Залучення соціальних медіа є важливим, оскільки це показує, що є активна аудиторія. Коли ми говоримо про залучення, це не стосується розміру облікового запису бренду.
Як знайти правильну платформу соціальних медіа для ваших потреб
Comments
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