In this day and age the most successful (boat) charter companies are the ones that embrace new technologies and connect themselves Blue Market Media directly with their target audiences,” explains Jonathan Bowker, founder of Maritime Media.
This comes across as good advice from a very knowledgeable authority in one niche industry confronted by the new marketing realities of today. Jon Bowker Blue Market Media UK knows that the Social Media Marketing “ship set sail” awhile ago and that his own charter boat clients were on it due to his sound consultation.
Frankly, Bowker’s above quote applies to just about every other type of business, whether niche or mainstream. Reliable statistics show that very few industries have not already begun integrating Social Media Marketing strategies into their traditional marketing plans. Any savvy marketer knows that he/she must be wherever their audiences are. It’s a sure bet that their audiences are already engaging others, including their closest competitors, on Social Media.
Charters are On-Board with Social Media Marketing
Boat and yacht charters really lend themselves well to Social Media, because they depict pleasant visual experiences that engage readers through multimedia content shared via Google News and Social Media apps like Facebook, Twitter, Linked and more. It’s all about creating an attainable daydream for consumers. Successful bookings can result if they are emotionally inspired to envision themselves setting sail against a backdrop of periwinkle blue skies, medium blue waters and with a clear ocean spray caressing their faces. Within their vivid imaginations, they watch as their daily stresses shrink behind their charter boat as it approaches the setting sun.
Charter boat companies sell pleasurable experiences. They represent the anti-dote for stressful living and serve as a welcome alternative to the repetitive “everyday.” When effectively harnessed and shared with others through a variety of Social Media outlets, the power of traveler experiences can be an awesome sales tool for charter boat companies
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