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  • How to Sell SEO to The SEO Challenged?

    SEO or Search Engine Optimization is a term which is well taken by the online marketing fraternity but for others it’s a no man’s land. Even designers, developers and other employees in the companies are often unaware of this domain and undermine its importance which is a big mistake. This sometimes leads to conflicts between SEOs and designers/developers. But right now we are not going to talk about it; rather, we will see how to sell your SEO services to the people who have never heard about it. I call them SEO challenged (no offenses!) people and it’s a challenge for every SEO services providing company to get business from them.

    Often, companies commit a big mistake of misinforming their prospects about SEO and projecting it in a wrong manner thereby misleading them about the process and its benefits. This is actually a wrong approach. Companies do so in order to quickly get the projects as they don’t think about the long-term benefits and in the end they degrade their reputation along with the client getting skeptical about SEO.

    Let’s see in detail how to sell SEO to the SEO challenged person:

    1. Educate, educate and educate – It is never easy for any business to generate new business unless it has a long proven successful track record. The biggest problem is ignorance of the target prospects. They know what they want to do but when it comes to how to do, they need a bit of education especially when there are quacks all around. Start not by telling what SEO is but first educate your prospects about the benefits of SEO and how they can witness their business grow by reaching to the online population all over the globe thereby making their business truly global. But make sure that the prospect you are chasing has a website for his business. If not, then you will have to first convince him about having one.

    2. Explain how search engines work – Before you start off with an explanation about SEO, first explain them about the working of search engines. But be very cautious when you do so. Remember not get too technical with them or else they will not understand even a single thing and you will end up losing their interest and ultimately losing a business. When you start the conversation, don’t even think of using the terms such as search engine algorithms, robots, crawlers, indexing or any other such term.

    3. Explain SEO stuff – After you have explained in detail how search engines work, next step is to reveal search engine optimization (SEO), the process and what benefits it offers. Explain this step in association with the first step thereby ensuring that the prospect gets a decent understanding of related aspects. Make them understand SEO in the simplest possible manner and make sure that the listener is following you. Don’t include SEO jargons in your talk and if possible give them an explanation supported by online presentation.

    4. Burst the SEO myths – This is the best you can do to win the confidence of your prospect. Dispel wrong notions about the SEO being marketed by fakes who project themselves as professionals. Most of them market their SEO services under the banner of “sure shot increased sales”. Make sure that your prospect is not under this wrong impression or else you too will end up with a degraded reputation. The important thing is not just the education but the right education mixed with the marketing message.

    5. Building blocks of SEO: Keywords – SEO Professionals are well aware of the importance of keywords, so why not sensitize our prospects too. Explain them about the importance of keywords – how they are used to search for the websites by the users and how search engines rank the websites on the basis of their usage. Also, clarify the importance of keyword research process and how it forms the backbone of optimization process.

    6. Reveal the differences between SEO and Traditional Marketing – When you are trying to sell your services expect some unexpected questions. The person may ask you, why should we avail your SEO services when we have other traditional forms of marketing? This question is quite logical and must be carefully answered in order to keep the conversation on track. Two most distinguishing characteristics of SEO that separates it from traditional marketing are the amount of investment and period of effectiveness. The investment cost incurred in traditional marketing is usually too high and it remains effective only as long as the marketing campaign runs. On the contrary, investment in SEO is comparatively low and the effects are almost everlasting.
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    7. Develop an SEO primer – Create an elementary resource either in the form of eBooks, brochures, presentations, videos or any other medium that can be used to educate your prospects and provide them with the basic understanding and concepts of SEO. Using graphical representation instead of long pieces of text is any time a better option. Make sure to include:

    • Simplified overview of SEO and its working process.
    • What clients should expect if they avail your SEO services?
    • Additional services you provide.

    Educating and then getting an SEO project is definitely a tedious task but it can be made simple if you understand your target audience. Your prospects may not be aware of SEO but being in a business they are experts of their domain. Try to explain them in their language i.e. make your language more customer centric than being business centric and then you can very well accomplish your task.

  • Streamline Your Complete SEO Process

    Everyone has their own way of doing SEO, and that’s the better way to do it. But, streamlining your SEO process will make your SEO process to run successfully. By streamlining your SEO process, you and your clients benefit when your SEO process is faster, and more efficient. Why to wait for some more time, here are five steps you can start doing right now to streamline your SEO process.

    Defining your SEO Service
    Define or create a complete list of SEO Services that you offer to your client. Think of what the major services that your clients want from you. Consider those services that relates to keyword research, content writing and optimization, link building, and site optimization, and categorize your services into these (or other) areas. Other Services that makes your clients interesting such as marketing, advertising, and website design may also be on your list. Rewrite your website content, marketing material, and advertising campaigns according to the list of service that you offer.

    Prepare SEO Checklist
    As an SEO Company you might be sure of SEO do’s and don’ts. It’s the time to make it materialize these SEO do’s and don’ts in to SEO Checklists. SEO Checklist will make a thorough review of each and every project to ensure that all your SEO Checklists points have been satisfied. The advantage of having SEO Checklists is that you will remember even the small points of SEO.

    Split your SEO process in to different area of services (keywords, content, link building, etc.) and each area will have its own SEO Checklist of item to look for when doing a project review. Each of your services (from step 1) should be represented by at least one item in a checklist, and most services will have multiple items.

    Items in a checklist can be in the form of questions, points to check for, or tasks to complete. As an example, here are a few items from two of my checklists:
    Keyword Checklist
    ~ What are the landing pages that I need to target?
    ~ Does each keyword have its own respective landing page?
    ~ What keywords are your competitors using for pay-per-click ads?
    ~ Did your run keyword tools for your keyword research?

    Content Checklist
    ~ Landing pages have main keyword in title, header, and body
    ~ Are the contents are unique from other landing pages?
    ~ Data or pages primarily behind search forms are accessible with text links

    While starting any new projects, this checklist will serve you to achieve good results. By walking through your checklists for any new project, it will help to track those items that have been completed. Each item left unchecked then becomes a task on your to-do list.

    Creating Set of SEO Reports
    Approach your client with an SEO Report such as site analysis report, competitor analysis report etc. to increase your company’s reliability. These reports will benefit clients by telling them what you have found lagging and measure you are going to take to overcome that in hand. Building an attractive, informative and periodic reports throughout the project period will increase the trust and used to build a good relationship with your client. Having an automated report from your website may be a great way to catch the attention of potential clients.

    Like you provide clients with some reports, it is also important to have certain internal reports to gauge your progress. Internal reports are more technical as they are meant for you. Internal reports will help in tracking the project progress and may point out ways in which you may be underperforming or excelling.

    Build your Team of Specialists

    The most complicated process in SEO is to build a team of SEO Specialists. As the SEO process is highly critical you want to find who likes a master of all things SEO. Find specialist for each service that you offer but do not do on your own. You might prefer using a specialist for link building or for writing unique content. As the days goes by these specialists will become your “SEO Team”, your set of specialists that you source to work with.
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    After establishing your team of specialists, it is highly important to set of standard rules and communication work flow within your team to maintain sustainability in this field. Develop an SEO Frame work that your team has to perform for each project, i.e. from start to finish. Agree beforehand with the provider on a cost and time frame for their services. Services that are based on factors that vary from project to project, try to work out a set cost and time frame for a range of possibilities.

    As a SEO Analyst and Internet Marketer this is the time to get articles about various products and other ecommerce website with the best offers.

    I would also like to provide some tips and techniques which i have used to get SEO results.

  • Human Racing Against the Machine, Or Manual SEO Vs SEO Software

    Ladies and gentlemen! Welcome to the most mind-blowing race in the history of mankind! Today we are going to witness the bloody battle between a supersonic fireball F1 ‘Ferrari’ and a stripped-engine horseless carriage ‘Ford T-model’.

    Ready, set, go!
    Oh, ‘Ferrari’ is shooting like a rocket, leaving in the dust ‘Ford T’ that can’t even get its engine started. Poor thing. Look at this red devil! It cleaves air streams like a dagger with roaring sound of its powerful engine. Breathtaking… What? Where is that old jalopy? Eh, hardly has it passed the first hundred meters as it’s already got its engine steaming. That’s a lost cause.

    Time for pit stop. Wow, automated process of tire change and computerized engine check are amazing: just after a few seconds the Ferrari is on the track again! It flashes the first circuit, the second one, the third…

    Yeah, ladies and gentlemen we’ve got the winner! Red Devil is on the top again! That was fantastic!
    …and what about our old buddy ‘Ford’? Alas, but it died halfway on the first circuit…

    Getting high ranking in search engines results is like a race. Who comes first snatches a bundle. That is why the choice of the right vehicle to drive your site to the top spot is so vitally important for running business on-line.

    Basically there are two ways to hit top 10 of search engines results: optimizing your site manually or with the help of SEO tools. Consequently there are two clashing camps of folks, who support the former and the latter variants of website optimization.

    There has always been a lot of debate around SEO software and its effectiveness. Some say that a good set of SEO tools is all you need to improve your search rankings and to get a guaranteed number one placement in search results. Others object to that, saying that SEO software is totally useless and manual optimization is the only way to go. Moreover they even put forward the arguments that SEO tools can get your website banned and that buying this software is just draining money down the pipe.

    So where is the truth? It’s somewhere out there. Let’s dig it up.

    There are some irrefutable advantages of SEO software over manual ways of optimization. Nowadays users can find a lot of really great SEO tools that make the complicated process of website optimization a lot easier. SEO software can make your site ride high and your on-line sales skyrocket without great pains and efforts.

    First of all good SEO software is an indispensable assistant in the process of gathering and analyzing the data you need to plan and shape your SEO strategy and tactics. Doing that by hand is quite time-consuming and not always effective. SEO tools are irreplaceable when it comes to collecting and breaking up the data or monitoring the process of site optimization.

    Another great advantage of SEO tools is that they automate wearying repetitive tasks such as link popularity monitoring, rank checking, backlink checking, reporting etc. Doing those monkey-job tasks by hand is like looking for a needle in a bundle of hay and you may end up being totally lost in that flow of data. And if you are doing SEO on a large scale, using purely manual methods of website optimization is no way possible.

    SEO can help users fill their sites with search engine friendly content to look yummy in the eyes of search engines spiders and crawlers.

    Besides advanced SEO tools streamline the process of SEO to a T. They can perform some tasks simultaneously and even run them on autopilot. These features make SEO software extremely user-friendly and contribute to overall effectiveness and success of an SEO process.

    And after all one more convincing argument in favor of SEO software is that even inexperienced users will never run a risk of getting banned, because of black hat optimization. With search-engine-friendly SEO software you will never break the rules and regulations and avoid unethical presentation of content to search engine spiders and the internet users.
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    As you can see the process of website optimization is a complex thing, requiring complex approaches. SEO tools enable you to crack it easily. You don’t need any analytical skills or inside-out knowledge of SEO techniques. Smart SEO tools will help you find the best solutions and to pave your way to success.

    So it’s up to you to decide whether to sweat over your site optimization, and spend sleepless nights on doing daunting monotonous tasks manually, or to take advantage of the latest SEO software and focus on your business.

    Just remember: the only thing you gotta do is choose the right racing car which will give you a ride to the top.

  • Wink and Grow Rich Online, a SEO Perspective

    There are thousands of online businesses making money, and even fewer online businesses creating wealth. The “difference” could be the reason why wealth seems to elude you no matter how hard you are working on making money.

    The irony is that if you are running after money, you may make some, and lose some. However, if you are focused on creating wealth, you will find that money will find its way to you, and what you build will keep growing in “value” with each passing day.

    Which way looks easier? You decide.

    If you are still reading, it means that you are interested in knowing about creating real lasting wealth, and are ready to explore the steps to creating wealth online.

    So here goes…

    1. Think it, Do it, Review it

    This is a fundamental rule. If you are going to sit besides the lake, you will never learn to swim. If you want to learn to swim, you must jump in the water and find your way back to the shore.
    If you want to succeed in your online business, you have to create a plan, implement it, and then review what worked and what did not – and then repeat. Don’t sit on the fence with great ideas only to find that you waited too long to actually implement them, and someone else just made a cool million using the same idea.

    You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

    2. What you see is what you get

    If you don’t see it, then you can’t get it. Every great idea starts with a vision that is clear and focused. So if you can learn to see better, you will “get” better.

    If you want to succeed online, start with a vision that others can connect with and participate in. Invest your time in your vision till you have clarity about your focus and goals. You will have to learn how SEO works and invest your time in understanding the right SEO strategy for your business. If your SEO strategy lacks long term perspective and vision, it will probably fail to succeed.

    3. Choose the Level you want to play at

    The next step is to choose the level of your communication. Do you want to exchange, connect, motivate or inspire your users? Is the quality of your product or service exceptional? Have you communicated this value to the users? Is your vision and message reflected in all your communication touch points with the users?

    If you want to succeed online, you have to know how to communicate with your users, engage them, and build their trust in your online business. If you are losing customers, it is because you are not communicating with them at the right level.

    Is your SEO strategy communicating your “vision” and “value” to your online customers, and then sharing that vision and value across diverse and relevant web, user and social communities?

    4. Ask and you shall receive

    It’s surprising how many people don’t ask for things they want. It’s probably because they feel they will be refused.

    If you want to succeed online, you have to learn to build a network of people who support you and your goals. You do this by being helpful to others in achieving their goals. But sometimes it’s as easy as asking someone to help you. You will be pleasantly shocked by the number of people who are ready to help someone with a good, clear vision and innovative ideas.

    You will have to learn how to ask, and how to reciprocate. If you have a vision, and you are focused on creating and sharing value, then it’s easier to ask someone for something you need. Is your SEO strategy innovative and can you ask someone to help you? How do you plan to help them back (And to clarify I am not taking about reciprocal and three way link building, which I prefer to stay away from).

    5. Invest more of your time, spend less of it

    It’s easy to keep yourself busy all day with tasks, but to become wealthy you have to learn to identify which activities involve spending your time, and which ones are an investment of time. When you spend your time, you may get something, but build nothing worthwhile, but if you invest your time, the returns can carry on for a lifetime.

    If you want to succeed in an online business, learn to invest your time in activities that enhance self growth, health, investments, new learnings, creativity, your network; not just professional but also personal.

    For SEO, invest your time in high value activities that give long term returns. There are hundreds of web, user and social communities and you will have to choose the relevant ones you will participate in consistently.

    6. Invest more of your money, spend less of it

    Don’t spend your money on activities with short term focus. Invest your money in activities that will yield long and lasting results. Like most wise sayings, this one too is not followed. What you spend goes down the drain, but what you invest will keep growing bigger.

    If you want to succeed online, you will have to create a plan to invest your money wisely. There are various ways (SEO, SEM, PPC, Banners, Email Alerts, Newsletters, Videos, etc.) to spend your money online, but a few ways to invest your money wisely. Ensure your SEO strategy has a long term vision, and invest your money to turn that vision into a reality.

    7. Wealth is the beginning, not the end

    All wealth starts with a great vision. If you put vision before money, you will never have lack of money, but if you put money before vision, you will always find yourself running after money, without managing to get a hold of it.

    If you want to succeed online, start by creating value and sharing that value. The real wealth starts way before the money starts to come in. If your SEO strategy is focused on value creation, participation and sharing principles then the results you seek will follow – the money will follow. Wealth is the journey itself, and not the destination.

    8. Sow, Nurture, Reap

    Ask a farmer about farming, and he will explain that one has to sow at the right time, nurture with patience, and then reap the benefits at the right time. Business is very much like farming.

    If you want to succeed online, you have to get in tune with your business/industry trends and cycles. Learn to sow at the right time (new products, services, new value), be patient and nurture your relationships/network, and be ready to reap the rewards. You cannot start with reaping the rewards without sowing and nurturing. Is your SEO and keyword strategy in tune with your business cycles? Are you nurturing your networks by providing value and participation? Are you reaping the benefits?

    9. Your passion is your compass

    If you cannot wake up in the morning feeling excited about the day and work ahead, you are in the wrong business. Make passion your compass – wealthy people are often doing something they love doing, and have a natural flair for what they do.

    If you want to succeed online, do something you love doing. You will be amazed at the number of people who have made their niche businesses doing something that no one thought could make so much money. Could it be because they love their work? Either you find a SEO expert who loves his work, or find that love somewhere inside you.

    10. To know and not to do, is not to know it yet

    I know what I am doing. Then why are you not “doing” it yet! How often we wait on good ideas, new plans, waiting for the right circumstances, the right time? But if you plan to be wealthy, you will have to learn to create the right circumstances and the right time.

    If you want to succeed online, knowing something isn’t enough, unless you dive into it, test the waters, and review the results. At times, you may not enjoy the experience and things may not turn out the way you wanted them to, but still unless you do them, how would you know what works, and what does not?

    Be ready to experiment with SEO, what experts say works, may not work for you, and what experts say does not work, may work for you! Be prepared to fall, learn from your mistakes, and keep moving forward.

    11. Value is the river where wealth flows

    The key to wealth is to find the “value”. Unless there is visible value that you can show to your potential customers, there will be no visible wealth coming to you.

    If you want to succeed online, focus your energies on creating value, rather than running behind traffic/ rankings/ customers. If you are creating value and sharing that value each day, you are on your way to creating wealth.

    Is your SEO strategy “value” driven? If you are not creating value (content, videos, tools, surveys, case studies, resources, etc.), your SEO strategy stands a high chance of failing.

    12. Plan to fail

    The number of times you fail is not what’s important; it’s the one time you succeed that’s important in life. If you don’t plan to fail you will be disappointed and that will affect your work, but if you plan to fail, then you will be more careful with the risks you take.

    If you want to succeed online, then you have to learn to accept failure, more importantly learn from your failures. There are many stories of online entrepreneurs who failed at four to five online businesses before they succeeded. If you ask them, they will say that the failures laid the pathway to understanding success and creating wealth.

    13. Opportunities lie in every moment

    Wake up and smell the coffee. There are opportunities that come your way each day – past, present and future. All you have to know is how to “see” them – if you learn to see better, you will get better.

    If you want to succeed online, you have to develop a keen sense for identifying opportunities. The online world if filled with opportunities for creating value, providing a service, selling a product, and making money. And it’s also filled with scammers, fly-by-night operators, and quick money schemes.

    An experienced SEO expert knows intuitively where the opportunities lie, and relies on hard statistical, analytical and forecast data before playing the next move.

    14. The key to leverage is how to use it

    Once you discover leverage, you will be able to create “more” in the same amount of time. You do this by using the help of other people’s time and money. But the key to leverage is knowing how to use it without burning your resources/network out.

    If you want to succeed in an online business, be prepared to reach out to your network for help. Of course you also need to know how to convince your network to help you. If you don’t have a network, you should be building one right now. Your network can help you leverage your money. A good SEO expert has a solid professional and personal network and knows how to leverage the same.

    15. When you resonate, you accumulate

    When you find your vision and clarity, you find your wealth. When you find your wealth, you can focus on how to invest your time. When you invest your time, you create value. When you create value, your wealth begins to flow. When your wealth flows, you can use leverage. And when you leverage correctly, you begin to resonate.

    If you want to succeed online, you will have to create “attraction” – the right people, the best opportunities will come to you easily if you have created attraction. The attraction is the effect of creating unending value, driven by passion, and steered by clear vision. A good SEO expert knows how to create attraction and how to use attraction.

    16. You settle for your standards

    The life we create is not determined by the life we want to live tomorrow, but by the life we settle for today. We settle for our standards.

    If you want to succeed online, then don’t settle for less. Choose the right SEO strategy. Be consistent in creating value for your visitors and customers, and in sharing that value with diverse online communities. Be consistent in improving the quality of your products/ services. Be consistent in improving usability of website. Be consistent in monitoring results of your efforts periodically.

    Since SEO is a long process, it often takes a back burner in management meetings, and you are settling for less. Also watch out for SEO experts who are ready to settle for less.

    17. You are the result of your choices

    Our choices make us! In life we often have to make a choice, and in selecting the right choice, lays the foundation stones of your success.

    If you want to succeed online, make your choices. Do you choose to be wealthy? Or do you choose to keep running after money? Do you choose to create value or do you choose to focus on numbers? Have you chosen the right SEO expert [http://www.seo-optimization-experts.com/google-seo-expert.html]? All these small decisions will pave your path to failure or success.

    18. The Zen Garden
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    Imagine your Zen garden. What do you want it to look like? If you don’t know what it looks like then you will possibility have a forest instead of a Zen garden. So your vision becomes the cornerstone of your success. The bigger the vision, the higher are the chances of it coming true.

    If you want to succeed online, see your garden, nurture your garden, and be ready to reap when the time is right. Neither Rome or your Garden will be built in a day; it’s the small steps of today that shape the future ahead

    Article Source: http://EzineArticles.com/4391834

  • SEO Consulting For Big Brand Websites – 20 Tips on Dealing With Different Levels of Administrators

    SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.

    In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.

    The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:

    1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.

    2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.

    3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.

    4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.

    5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.

    6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.

    7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.

    An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.

    8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.

    9 – Be motivational and keep the enthusiasm of all the team high.

    10 – Evaluate and update knowledge and the information of the executives. A lot of their information is obtained from forums and blogs which are at most times outdated and wrong.

    11 – Make it clear to all the SEO team that for each hour of SEO consultant’s work, there is 6 – 8 hours needed by the company staff to implement and do the recommended changes.

    12 – SEO Consultants must be able to explain and justify every recommendation or change they ask for.

    13- Select areas where SEO will be successful or easy to show quick results first.

    14 – Explain to the SEO team that all recommendations must be followed, not only part of them. To get to the first page is like competing in the Olympics: every effort must be done to get the gold medal. It is very competitive out there.

    15 – Company executives usually ask for a Traffic estimate, so you must have a goal.

    To estimate the expected increase in the search engine traffic, you need to find out the monthly search volume for all the long tail keyword phrases that you are optimizing for. Usually you will get 10% of these searches if you managed to get your long tail keyword phrases to the first page of Google.

    In reality, SEO is not about ranking, it is about traffic. Every body must start to understand this important fact.

    16 – Prepare a set of tools to allow you to monitor and track different sources of traffic and every possible change in your progress.

    17 – Define your base line before you start, so you can evaluate your progress and measure of success. Decide where you are in ranking and traffic and what your goals are.
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    18 – Every executive is eager to see results and success. Explain to everybody that it takes as long as it takes; it is not like PPC. We have no control on Google spiders. Traffic will reach its goal, but how long it will take is not an easy question to answer. Many factors can cause delays. Google changes its algorithm more than 400 times a year. Search engines take time to consider these links, some times up to several months and the competition is optimizing and affecting our results every day.

    A stable search engine ranking for a competitive keyword can take anywhere from 4-12 months, but you have to remain focused on the ranking objective over time

    19 -Weekly or monthly prepare reports to show continuous improvement once the SEO strategy is in place.

    20 – Carefully analyze and interpret the results from different tools, and publish to executives these regular reports about the progress in ranking, traffic and link popularity.

    By following these recommendations, SEO consultants can ensure a smooth productive relationship with different levels of executives of big brand companies and all other staff members involved in the long exhaustive process of search engine optimization.

  • 3 Main Reasons to Select Outsource SEO Services Rather Than Choosing In-House SEO

    Search engine optimization is becoming very important for online business nowadays. It has gained so much importance that several IT firms are even providing their specialized services in this specific field. Now the million dollar question is whether you should hire someone outside of your firm for the optimization services to make the websites friendlier to the search engine or you should indulge your own firm for search engine optimization. Any SEO services provider firm can be hired for the optimization purposes of the websites. These firms often charge the clients certain bucks in order to share their expertise in the perspective field.

    The in-house SEO is something that your own firm pursues. A group or flocks of people, who work together and share their knowledge to best, optimize the websites. But the team of search engine optimizers only works for the in-house projects and they do not accept any outside projects. The team is specifically designed so that it can meet the internal SEO needs and can sort out internally. The internal SEO team works dedicatedly behind the company’s projects and derive the solution as per needed.

    What is Outsource SEO Services?

    If you are not sure that your in-house SEO team can actually solve your search engine requirements and can give you the maximum benefits then you should outsource SEO projects rather than harming your business or depending on your in-house SEO team. There are firms that provide search engine optimization services in exchange of some monetary amount. Such firms are specialized in the perspective field and offer their services to the handle the outsourced SEO projects. Different SEO services provider firm offers services at different rates depending on the services and the manual effort.

    Why to go for Outsource SEO Services rather than In-house SEO?

    Now here comes the main question that will clear the major difference between the outsource SEO and the in-house SEO services. It will also help you to decide whether you should opt for in-house SEO or you should better outsource the SEO projects. There are few reasons, which will definitely help you to take the decision like:

    • Firm Deadline:

    Well, if you are involving in-house SEO and you are setting a predetermined deadline then, also it might fluctuate because it is your in-house project therefore your needs might change continuously and you will definitely not compromise on it. Thereby you will delay the project and it will not meet the deadline. But while you outsource SEO projects to other firms they will start as per your initial requirements and if in case your requirements are changing and it is possible to reflect the changes into the websites then only they will change or else they will not. Thus, they will definitely meet the deadline and will deliver the projects on time.

    • Implementation of Variety of Resources & Ideas:

    While you are involving your in-house SEO the ideas that they will share will be limited. Whereas if you hire an outsource SEO services provider firm, it will merge different ideas and thoughts before implementing finally to optimize the websites. It would be again an additional advantage for you to direct the projects to the outsource SEO services provider firm.

    • Reduction in Cost Factor:

    The most common thinking is if you direct your projects outside rather than depending on the in-house SEO then, it would be more costly. But in reality it never happens while you depend on companies that manages outsource SEO services, they charge you for one time and will do the optimization along with the maintenance. You will get the services with variable resources and ideas, which will help in better optimizing the websites. While with your in-house SEO all time maintenance cost would be there and unnecessarily usage of resources would be there with lacking quality.

    These are the three main benefits which you can definitely receive through outsource SEO services and can improve the ranking of the websites in the search engine result page. SEO services provider firms are the biggest option for the one who wants to excel in online business with quality services. So, what are you waiting for?

    Author is related with SEO services provider [http://www.seoserviceprovider.net] company firm. Find more information on outsource SEO services [http://www.seoserviceprovider.net/seo-services.html] and SEO consultant services at SEOServiceProvider.net.Submit article
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  • Choose an Expert SEO Service Provider

    An accepted reality in the IT industry about SEO is that it is a constantly changing strategy. It takes a lot of keenness, enthusiasm and good amount of time to stay abreast with the new trends of SEO. As a result many web owners find it more reasonable to hire an SEO expert than to be troubled by the demands of website optimization. However, soon they realize that not all SEO companies do as they promise. The money invested by web owners end up wasted because they did not pay much attention in choosing the best SEO service provider as soon as they start off with online website promotion.

    There are thousands of expert SEO service providers in the market today who offer SEO services like improving the visibility of your website on the search engines as well diverting the right kind of traffic to your site who in turn convert into your potential customers. But how do you actually choose the best SEO expert for your online website promotion campaign? Well, the points below will help you to get the answer to this question:

    Do Some Research

    This is particularly important and advantageous for you if you know a bit about SEO. Search online about this topic and try to get some information to determine the exact needs of your website. Doing research will also help you to carry out a technical discussion with your SEO company/expert.

    Seek for testimonials from your SEO Company

    Ask for testimonials from the SEO Company and see if they are genuine or just publicity. Contact the previous clients of the company and take their feedback regarding their experience with the company. Ask them if they have got back services worth their money.

    Track the companies Experience

    Try to judge how far the SEO company’s competence can help you with your SEO needs. Check if the work done by the SEO expert previously is related to what your current task is.

    Set a discussion

    Communication is very important for your optimization campaign to become successful. You need to have an open and honest discussion with your SEO expert. The manner in which the SEO expert engages with you in a conversation is a good cue of how far he can help you. If he listens to you meticulously and attentively besides going into the details of your project, you can be rest assured that you have someone who will provide you with personalized services.

    These recommended steps will definitely ensure that you hire a good and reliable SEO expert. Always remember that all of your action has direct & big impact on your business. Therefore, willingly spend ample amount of time and attention to find an expert SEO service provider. You certainly do not want to link your business with any unknown person, so why to take lightly the matter of hiring a SEO expert?

    SEO Expert India [http://www.seo.india-designers.net/hire_dedicated_seo_experts.html] – If you want to promote your website in search engines then hire an expert SEO Company. SEO India is an experts SEO Company India [http://www.seo.india-designers.net/] having more than 5 years experience in SEO Domain. They have an experienced team of professionals who are experts in various SEO Components like SMO, PPC, Keywords Research, Link Building and Search Engine Marketing. For more visit SEO.India-Designers.netSubmit article
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  • A Business Owner’s Guide to SEO Basics

    What is SEO?

    SEO, or search engine optimization, is the term used to describe the process of driving a website to be more popular on search engines such as Google, Yahoo, etc. When people search phrases or words in a search engine (also known as keywords), the results and the order that they appear in is the direct effect of SEO.

    Do you need SEO?

    Generally most businesses would answer this question with a resounding yes, however how much you choose to invest into SEO is dependent upon how you want to do business. A lot of business that you generate most likely derives from word of mouth referrals, however, studies from Forrester Research shows that 93% of consumers worldwide use search engines to find and access websites.

    Consumers are significantly more likely to initiate contact and purchase a product or service from a business that they can find online. If your site can’t be easily located online, then your business is missing out on substantial prospective business.

    How does SEO work?

    There are a lot of factors concerning SEO. The keywords you choose and the popularity of the search for them and the competition that you have with those keywords are just the beginning. The titles, descriptions, url names, html framework/validity, tags and how they are used are also crucial factors. Backlinks to your site and popularity are also factors. There are hundreds factors and penalties that search engines use in order to deploy SEO. SEO could easily be likened to chemistry. Which brings me to my next point:

    Should you hire someone for SEO?

    Absolutely. It is possible for anyone to learn, but let’s be honest, you have a business to run. SEO takes a lot of time to learn, employ, and maintain. For most business owners to become expert SEO analysts is unreasonable, but you should be armed with the knowledge of what you need to be more successful from SEO, and what to expect from anyone you employ to do it.

    In order to have an effective SEO campaign, I would strongly urge anyone to employ an SEO professional. Fortunately, a lot of web design firms specialize in SEO, has someone on staff that does, or can refer you to someone. If your designer does not – there are plenty on the market.

    What should you watch for when shopping for an SEO specialist?

    Be extremely cautious of anyone who promises you the top spot on Google or immediate results. As good as that sounds, it really is too good to be true.

    Effective SEO is slow and steady which equates to months and months of work. It is important to note that the months and months of work are in bits and pieces and not 40-hour work weeks. There are no fast tracks to SEO success and make no mistake about it, search engines are not easily fooled. There are penalties for what has been coined as “Black Hat” SEO techniques. Here are just a few Black Hat SEO techniques:

    Keyword stuffing (packing long lists of keywords on your site)
    Invisible text (this is done by placing text in your html that does not show up on your website when viewed)
    Doorway pages (pages that are added to your website, but never seen)
    Tiny text or alt text (placing very small text on your page for spamming keywords)
    Mirror sites (sites that is a duplicate of your site)
    Submitting your site repeatedly to search engines (which is seen as spamming)
    Using any of the above tactics will not only get your site penalized in search rankings, it will more than likely get your site banned from search engines altogether.
    Back links (links on other websites that link to yours) are important to SEO, and getting bad ones or spam links, are not good for SEO. Beware of companies/individuals who use this technique as well. When consulting with an SEO professional, ask them to provide you with a “plan of action” or how they intend to help your SEO. If you see any of the above Black Hat techniques, keep shopping.

    Those techniques will work, for about 5 minutes until the search engines figure it out, and they usually do, and then it’s ban city. You’ll have to undo the Black Hat techniques, reformat, resubmit your site, and hopefully they will accept your site again. You are back to square one and have to now employ a legitimate SEO specialist.

    How long does SEO take?

    A long time. I like instant gratification as much as the next person, but SEO is where patience really pays off. Once your site is submitted to a search engine it usually can take 1-3 weeks to get indexed, but that’s not a promise. After that, it’s time to start tweaking the SEO process. Search engines do not update as much as we would like them to, popular keywords today may not be popular next week, if you rank high today – that spot isn’t guaranteed forever, or even for tomorrow for that matter, ranks fluctuate, and trends change.

    With that said, SEO is not a one time event, it is an ongoing process. There are likely thousands of websites who want your spot and if you give up on maintaining SEO efforts, you will lose it, usually pretty fast. A lot of SEO and/or web design companies have packages or hourly rates for SEO and you can choose how much you want to invest in any given month or timeframe.

    Now that you have a better understanding of what SEO is, how it works, and it’s importance to your business, you are well on your way to making smart business decisions concerning your website and it’s marketing.Submit article
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  • Optimizing With SEO Software

    Recently there was quite a stir on the internet over some free videos by Andy Jenkins and Brad Fallon called Going Natural. Going Natural was basically some videos showing about how a couple of websites were pulling in about $16,000 a day by organic search. They also showed scientific studies how pay per click (PPC) ads only gets a fraction of the traffic and clicks received versus sites which appear in the top 3 positions of organic search results. The videos were hyped by many established internet marketers with a combined mailing list of over 940,000 people.

    In the Internet marketing world there are several essential search engine optimization software tools available for purchase on the Internet. The best of breed SEO software tools allow the user to learn how to identify niche markets by generating and analyzing relevant organic SEO keywords for products for sale on the Internet. These software tools allow the user to learn how to optimize a website and target or qualify the consumer by identifying high-traffic, high-converting, keywords and phrases the consumer is searching for when using a search engine like Google, Yahoo!, or MSN. Learn to identify what the consumer is searching or buying for and sell more product!

    SEO can be simple or it can be complicated. It is really up to you which direction you want to take, but learning the latest SEO techniques will always help your cause. There are tons of SEO experts out there, and it will be good for you to grow as an SEO practitioner if you learn from them. Though the techniques they use vary from user to user, it is also up to you how you build your SEO campaign. Many can live with simple SEO, while others prefer to rise up to the challenge and do it the complicated way. However, do not let the word complicated confuse you. Being complicated does not mean it is difficult, it only means that it requires a little more work.

    SEO or search engine optimization can be one of the most difficult areas of online marketing to master. If not the most difficult, it can be one of the most time consuming.

    Fully optimizing your site considering all SEO principles seems an impossible task, especially if you are a beginner, but it can be achieved. Although it is possible to learn the skills needed to build a fully optimized site but you can automate its process by software. SEO software that will help you to your goals faster.

    When blogging try never to push your thoughts and opinions onto others, keeping impartial and unbiased. Even so, blogs are a great way to promote a business and an SEO blogging software will save you time and money. You’ll know the secret of successful blogging is promoting, maintaining and getting traffic, the new generation of SEO blogging software is designed to help make your blogging easier and so save you time and effort. Blogs can be about whatever you choose them to be, but try to design your blog layout to suit the different readers you may be targeting by gender, age or profession. I doubt many dockers would rush to read the latest blogs on moisturizers, well not many would, but you get the gist. So good choice for design, reader and by target market is essential.

    If you are a SEO professional, you very well know about the capabilities of SEO tools. Every tool is built by some software company or individual and contains different features. There are number of paid SEO tools available on the internet, but the point is, are they worth the money you are spending on them to get SEO services.

    For starters, a business or organization should first look at the cost & choice of services provided by the SEO Company. Shop around for probable choices, and eliminate those companies that don’t offer all the services you need and charge fees that are way out of your budget. Second, credibility is a key factor, and be sure to eliminate those firms that do not have an established presence in the industry.

    All you have to do is a little research. Find the little golden nugget in the sea of junk offers and software that can help you search engine optimize your website. You do not have to be a search engine optimization specialist to know what it take to optimize a website for search engines but you do need to know a little bit if you are going to outsource. The reason for this is so you know how much it should cost.

    This is also the reason why lots of internet business owners nowadays who are into the use of the paid version rather than the free ones. When it comes to the numbers of SEO tools, there are lots of them and for sure it would be hard for you to count them with fingers. However, due to their existence, it is necessary that you should come up with the best SEO software like on how major SEO companies nowadays succeeded due to their right choice of SEO software IBP. IBP or the Internet Business Promoter is the SEO software that you can best have for your business.

    More and more people are taking up specializing in this field in order to attract the expanding market for SEO methods. In the world of technology, you can’t compete for too long and excel if you do not have the latest techie tricks up your sleeve. If you an aspiring SEO Professional or an established SEO expert who wants to upgrade his or her expertise in SEO, this article might give you a few leads as to the tools and soft wares at your disposal currently on the web.Submit article
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  • Website SEO Tips – Top 3 Reasons On Why You Should Do Website SEO

    What is SEO? It means Search Engine Optimization. If you’re starting an online business or have already started, you might ask this question: Why should I do Website SEO? Well, first and foremost, I would like to say that you’re on the right track for asking this question. Why? Because, a website without SEO is like a restaurant located at the deepest part of the jungle.

    Who do you think would know that such restaurant exist? You’re right, very few, if not none. It’s the same with an internet business. People would not know your site’s existence and be interested with it if proper strategies are not applied. Simply put a website plus SEO is equal to big profits and a successful business. (Website + SEO = PROFITS)

    So here are the top 3 reasons for our question:

    Presence

    Let’s go back to the restaurant. If it’s placed in an intersection where many people are walking by, there would be a lot of potential customers, right? Many people will notice your business and become interested to take a look at it. In order for potential customers to know that your website exists, you need it to appear on search engines. Search engines have their ways in checking websites and determining whether to include it in their index. When you apply Search Engine Optimization to your website, search engines will rank your sites and include it on their search results. The better application of it, the higher your website will rank in search engines.

    This is the most important thing in business. That’s why many businesses spend a lot of money on advertisements. So you need to practice the most effective way in doing it.

    Remember, your ultimate goal is to have your website ranked in the first page of search results in search engines for it to become very visible to potential customers.

    Saleability

    This is where SEO helps you to convert visitors into buyers. Search engines will take a look at your site and examine the content of each page. But remember you’re doing this for customers, so it’s important to think of their needs first. If the content of your site is of high quality, you can be assured that visitors will be interested at what you have to offer them and search engines will put you in their list.

    You have to make sure that your content is within the ethical standards of the search engines in order for it to be accepted.

    Remember, there would be penalties if you practice unethical methods and that would be a waste of your time and resources. Keep it natural and you will be far from search engine police’s eyes.

    Longer Appearance on Search Engines

    Maintenance is the key to a successful business.

    Website designers or Webmasters may be experts in designing websites but there are a lot of times that they don’t have in-depth knowledge on SEO. This will cause a major effect on the page rank of your website.

    There are methods you can use to preserve it. If you practice those, your website will remain on the top ranks and thus maintaining the flow of your profits.

    These are the major reasons on why you should practice SEO on your website. Now you may ask on how you should do it. You have several options. There’s what we call DIY (Do-it-yourself) SEO or you can benefit largely from experts and outsource it and use SEO software tools. Whether you want do it the hard way or the easy way, It’s up to you. Remember, the best way to boost your profits is the ethical practice according to people’s liking and the search engine’s standardsSubmit article
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