Best of the Industry 2024 – Company of the Year
In 2023, Good Day Farm solidified its position as a pivotal force in Missouri’s booming cannabis market, which saw remarkable sales milestones that underscored the industry’s rapid expansion.
While Missouri experienced a significant uptick in marijuana sales in 2023, following the legalization of adult use marijuana, Good Day Farm has also grown and expanded, becoming one of the state’s largest operators with cutting-edge cultivation and manufacturing operations and more than 20 dispensaries spread throughout the state.
“What an exciting year! Missouri entered theadult-use market in February, settingthetone for a busy and successful 2023. Someofour favorite highlights fromtheyear include introducing our beloved Good Astronaut, cultivating and bringing 27 new exotic genetics intothemarket, crafting our fan-favorite infused pre-rolls (Super J’s), launching several strain-specific marketing campaigns, and working with over 100 dispensaries inthe state so that consumers can easily find GDF products,” proclaimed Roxanne Dennant, Director of Brand Marketing for Good Day Farm.
Good Day Farm, celebrated for its bold approach to business and a strategy of market saturation that ensures access to and competitive price points for cannabis consumers and medical marijuana patients throughout the state, was recognized this year by Greenway readers, named Company of the Year and Best Brand for 2024.
2023 was been a landmark year not just for Good Day Farm but for the entire Missouri cannabis industry. Retail sales saw unprecedented growth, roughly tripling the monthly averages previously recorded in the medical marijuana market, encouraging a flurry of new products and brands to enter the market. It is market leaders like Good Day Farm that help propel the industry as a whole.
Greenway recently spoke to Dennant about the company’s successes and what lies ahead after a year of remarkable growth and opportunity.
“We’re looking forward to an incredible 2024, bringing more high-quality cannabis-infused products, superior exotic genetics, and excitingretail eventstotheGOODpeopleofMissouri! It was a busy year, but it was justthe beginning for Good Day Farm!”
What endears your Good Day Farm to others in theindustry?
Our commitment to helping people have moreGOODdaysthrough our distinguished cannabis genetics, strains for every budget, new and innovative cannabis products, well-designed stores, and knowledgeable staff. Good Day Farm’s seasonal, limited edition gummy flavors, like Baked Apple Pie and King Cake, and Go Pens, such as Cosmic and Rose Kush, delight our loyal customers each year, too!
We focus on every partofthecannabis process, from seed to sale. We are dedicated to every patient/consumer’s cannabis journey, whether they are brand new to cannabis or a canna-connoisseur. People know that they can trust our products, feel welcome and comfortable shopping in our stores, and leave with a smile on their faces. Our care for cannabis, consistency, andthecommunity has built an incredibly loyal following!
What doesthelegalizationof marijuana for adult use mean for good Day Farm?
Primarily, it means that more people have safe access to clean plant medicine and can, therefore, havetheoption to choose “plants over pills.” Adult-use cannabis opensthedoor to comfortable and safe access to lab-tested, trusted products. With a greater numberofpeople and their diverse needs coming intothemarket, we pushedthelimitsofinnovation and created a broader product portfolio to meet all our customer’s needs—fromthecanna-curious tothecannabis connoisseurs.
Withthelaunchof adult use, what changes did GDF make in 2023?
We made many exciting changes to meetthegrowing consumer base’sneeds. By increasing our genetic and strain portfolio, we are proud to offer an incredibly diverse varietyofcannabis flower in necessary categories, like sativa, hybrid and indica, flavors and aromas, and terpene and cannabinoid portfolios. We developed new effect-based day/night products such as Rise n Shine Gummies with THCV + ginseng and a Night Night Vape Pen that is a great partner to our fan-favorite Night Night Gummies. In total, we developed and launched over75 new SKUs in 2023, and we have more in store for 2024.
Can you tell me about someofthe employees or leadership that help push the company’s success?
Everyone at Good Day Farm, from employees to leadership and executives, helped create and push our success. We have a “One Team, One Dream” mentality and couldn’t do what we do without every single person working as hard and passionately as they do.
Can you tell me aboutthecompany’s community involvement?
Community is everything. Community involvement, giving back, and supportingthecommunities that support us are pillarsofour mission and vision at Good Day Farm. This past year, we worked withthenonprofitRealmofCaringto create a bridge between medical cannabis patients/consumers and doctors who are committed to cannabis as a medicine. This partnership with RealmofCaring is incredibly impactful to our patients and consumers looking for more detailed care and recommendations for specific conditions and ailments. We also donated toHeadForThe Cure, a foundation committed to defeating brain cancer. Additionally, we partnered withtheLast Prisoner Project in our markets to spearhead a writing campaign that urged state policymakers to release non-violent cannabis offenders from prison. From our staff to our incredible patrons, we proudly sent over 2,000 letters!
What plans are onthehorizon forthecompany?
To keep it simple — moreGOODcannabis,GOODprodu
